The global supply chain has never been more complex—or more critical.
Businesses face increasing pressure to improve efficiency, reduce waste, and navigate disruptions while keeping up with rising consumer expectations for speed and transparency.
The urgency for innovation is clear from things like the $1.14 trillion lost annually due to out-of-stock inventory issues, and the 30% recovery improvement rate increase to disruptions from real-time supply chain visibility.
This post explores how these startups are driving change in the supply chain, highlights 10 innovative companies, and presents three promising startup ideas for entrepreneurs looking to enter this space.
What is a supply chain startup?
A supply chain startup is a company that leverages technology and innovation to improve how goods, materials, and data move through supply chains. These startups focus on optimizing processes such as sourcing, procurement, transportation, warehousing, and inventory management. Supply chain startups help businesses reduce costs, enhance visibility, and create more resilient global supply networks.by addressing inefficiencies.
Is there a difference between supply chain and logistics?
While supply chain and logistics are often used interchangeably, they represent different functions within global commerce.
Supply chain refers to the entire lifecycle of a product, from raw material sourcing to manufacturing, warehousing, and distribution. It encompasses all the moving parts that bring products to market, including supplier relationships, procurement, and inventory management.
Logistics is a subset of the supply chain focused on the transportation, storage, and delivery of goods. Logistics ensures that materials and products move efficiently between suppliers, warehouses, retailers, and customers.
How are supply chain startups disrupting the industry?
Supply chain startups are bringing efficiency, resilience, and innovation to an industry that has historically relied on manual processes and fragmented systems. Advances in technology are allowing businesses to manage supply chains with greater visibility, automation, and predictive capabilities. Here are some key areas sparking this disruption.
Real-time data and AI-driven decision-making
Modern supply chains generate vast amounts of data, but without the right tools, businesses struggle to act on it. Startups are using AI in supply chain and predictive analytics to help companies anticipate demand shifts, optimize procurement, and reduce inventory waste. These solutions provide real-time tracking, allowing businesses to adjust supply chain strategies before disruptions occur.
Digitalization of procurement and supplier management
Many companies still rely on outdated procurement systems, leading to inefficiencies and excess costs. Supply chain startups are introducing cloud-based platforms that centralize supplier relationships, streamline ordering, and automate contract negotiations. This shift not only saves time but also increases transparency and prevents costly supply shortages.
Automation in warehousing and fulfillment
The demand for faster fulfillment and more efficient inventory management is driving warehouse automation. Startups are developing robotic picking systems, smart inventory tracking, and AI-driven warehouse operations to speed up fulfillment while reducing errors and labor costs. With warehouse automation projected to reach $30 billion by 2026, the sector continues to grow rapidly.
Sustainability in supply chain operations
Growing environmental concerns and government regulations on carbon emissions are pushing businesses to rethink their supply chain strategies. Startups are introducing sustainable shipping methods, low-emission freight solutions, and carbon-tracking tools to help businesses meet environmental goals while maintaining cost efficiency.
Blockchain for transparency and security
Supply chains rely on multiple stakeholders, transactions, and documentation, making them vulnerable to fraud, inefficiencies, and trust issues. Blockchain in supply chain technology offers a decentralized and tamper-proof ledger, allowing companies to track goods, verify transactions, and improve supply chain security. Businesses can use blockchain for smart contracts, automated payments, and real-time auditing, reducing errors and eliminating the need for third-party verification.
Reshaping global trade with supply chain resilience
Global disruptions—from pandemics to geopolitical conflicts—have exposed vulnerabilities in supply chains. Startups are developing solutions that help businesses diversify suppliers, optimize cross-border logistics, and reduce dependency on single-source manufacturing. These efforts improve resilience and allow companies to react faster to supply chain shocks.
10 supply chain startup companies worth watching
From AI-driven supply chain visibility to cross-border logistics, these startups are tackling inefficiencies and driving innovation in the supply chain industry.
1. ClickShip
Year established: 2021
Location: Caledon, Canada
Funds raised: Undisclosed
ClickShip simplifies supply chain operations for e-commerce businesses by providing an all-in-one shipping automation platform. Designed to integrate seamlessly with platforms like Shopify, WooCommerce, and Wix, ClickShip offers automated shipping rate comparisons, order fulfillment, and real-time tracking. Through centralizing logistics, ClickShip helps online retailers optimize their shipping operations without the complexities of managing multiple carrier relationships.
How they are improving the industry:
Offers seamless integration with major e-commerce platforms.
Automates shipping rate comparison and order fulfillment.
Provides real-time tracking to enhance supply chain visibility.
Helps small and mid-sized businesses access discounted carrier rates.
Centralizes logistics to streamline operations for online retailers.
2. Altana AI
Year established: 2019
Location: Ljubljana, Slovenia
Funds raised: $300+ million
Altana AI is redefining supply chain intelligence with its AI-powered global supply chain visibility platform. By mapping relationships between suppliers, manufacturers, and distributors, Altana AI helps businesses identify risks, optimize operations, and improve compliance. And, with its machine-learning-driven insights, companies can track shipments, detect disruptions, and gain deeper visibility into their supply networks.
How they are improving the industry:
Uses AI-powered analytics to map global supply chains.
Helps businesses identify risks and improve supplier reliability.
Provides real-time tracking for greater supply chain transparency.
Enhances compliance monitoring for trade regulations.
Supports companies in making data-driven supply chain decisions.
3. Northbound
Year established: 2023
Location: San Francisco, USA
Funds raised: Undisclosed
Pioneering the next wave of automation in container logistics, Northbound is using AI-driven solutions to streamline shipping operations. Its platform eliminates manual inefficiencies, offering real-time tracking, resource optimization, and predictive analytics to minimize delays and improve cargo flow. By enhancing data visibility across supply chain networks, Northbound is helping logistics companies operate more efficiently at scale.
How they are improving the industry:
Automates container tracking and reduces manual workflows.
Leverages AI for predictive analytics in global shipping.
Enhances supply chain efficiency by minimizing delays.
Optimizes resource allocation for cost-effective operations.
4. AtoB
Year established: 2019
Location: California, USA
Funds raised: $205 million
Payment systems in the trucking and logistics industry have long been plagued by hidden fees, inefficiencies, and fraud risks. AtoB is modernizing this outdated infrastructure with a financial technology platform designed specifically for transportation companies. Its flagship product, the AtoB Fuel Card, offers a zero-fee solution that provides trucking fleets with transparent and flexible fuel purchasing while integrating directly with financial management tools.
How they are improving the industry:
Builds a modern payment infrastructure for logistics and transportation.
Eliminates hidden fees and fraud risks in trucking payments.
Provides a zero-fee fuel card accepted across multiple locations.
Helps fleet operators better manage cash flow and expenses.
Streamlines financial transactions for logistics companies.
5. Cogsy
Year established: 2020
Location: Texas, USA
Funds raised: $6 million
Inventory inefficiencies can lead to lost revenue, overstocking, and supply chain disruptions. Cogsy helps businesses stay ahead by providing AI-powered inventory forecasting and real-time stock optimization. Seamlessly integrating with e-commerce platforms is how Cogsy enables brands to anticipate demand, prevent stockouts, and streamline restocking processes. In other words they allow businesses to scale efficiently without tying up unnecessary capital in excess inventory.
How they are improving the industry:
Uses AI-driven forecasting to predict inventory needs.
Reduces supply chain inefficiencies by preventing stockouts and overstocking.
Integrates with e-commerce platforms for seamless inventory planning.
Helps businesses optimize cash flow by minimizing excess inventory.
6. Response
Year established: 2019
Location: California, USA
Funds raised: $105 million
Response is tackling indirect spend inefficiencies with a centralized procurement platform designed to help businesses buy smarter. Instead of juggling multiple systems, companies can manage purchasing, track inventory, and optimize spending all in one place. By providing real-time insights and purchasing controls, Response reduces waste and brings structure to supply chain procurement, making it easier for businesses to streamline their expenses.
How they are improving the industry:
Centralizes procurement for greater supply chain visibility.
Provides real-time purchasing insights to optimize spending.
Helps businesses reduce waste and eliminate inefficiencies.
Offers powerful controls to streamline procurement processes.
7. Camionix
Year established: 2021
Location: Monterrey, Mexico
Funds raised: Undisclosed
Cross-border logistics between the U.S. and Mexico comes with layers of complexity, from customs clearance to carrier coordination. Camionix is solving this challenge with a digital freight platform that simplifies the entire shipment lifecycle. Carmax’x integrated lead matching, shipment tracking, and centralized communication enables businesses to reduce delays, optimize freight movements, and improve coordination between U.S. and Mexican carriers.
How they are improving the industry:
Digitizes cross-border freight management for seamless trade.
Automates lead matching to connect shippers with the best carriers.
Integrates customs brokerage partners for faster clearance.
Provides real-time shipment tracking to improve visibility.
Streamlines communication between all supply chain stakeholders.
8. Airbyte
Year established: 2020
Location: California, USA
Funds raised: $220 million
Data integration is a major challenge in supply chain management, where fragmented systems create inefficiencies and blind spots. Airbyte is solving this problem with an open-source data movement platform that enables companies to easily connect, centralize, and sync data from multiple sources. By simplifying real-time data integration, Airbyte helps supply chain companies gain better visibility into their operations, improve forecasting, and optimize logistics decisions.
How they are improving the industry:
Enables real-time data integration across supply chain platforms.
Eliminates data silos by syncing information from multiple sources.
Supports custom data pipelines for improved analytics and reporting.
Helps companies optimize forecasting and supply chain efficiency.
Provides an open-source solution, making integration more accessible.
9. Nuvocargo
Year established: 2019
Location: New York, USA
Funds raised: $74.4 million
Managing U.S.-Mexico trade involves complex regulations, scattered communication, and inefficient freight coordination. Nuvocargo simplifies cross-border logistics with a fully integrated digital platform that combines freight forwarding, customs brokerage, and financing in one place. This end-to-end approach improves visibility, reduces delays, and gives businesses greater control over their international shipments.
How they are improving the industry:
Combines freight, customs, and financing into a single platform.
Improves visibility and efficiency in U.S.-Mexico trade.
Streamlines communication between carriers, brokers, and shippers.
Offers supply chain financing to help businesses manage cash flow.
Reduces shipping delays by optimizing freight coordination.
10. Horizon
Year established: 2021
Location: Fremantle, Australia
Funds raised: Undisclosed
Coordinating shipments across ocean, air, and land freight can be complex and inefficient. Horizon is bridging these gaps with an integrated logistics platform that connects businesses with warehouses, carriers, and transportation services. Its Transportation Management System (TMS) provides real-time tracking, order management, and pricing customization, while its Delivery Marketplace allows businesses to quickly compare and book couriers for last-mile shipments.
How they are improving the industry:
Unifies warehousing, freight, and last-mile logistics in one platform.
Provides real-time tracking and analytics for supply chain visibility.
Offers a customizable TMS for order and fleet management.
Builds a Delivery Marketplace for instant courier comparisons.
Helps businesses optimize transportation costs and shipment efficiency.
3 supply chain startup business ideas
The supply chain industry is evolving rapidly, yet there are still gaps in efficiency, sustainability, and transparency. Below are three startup ideas that tackle unmet needs while complementing the innovations already transforming the market.
1. AI-powered supplier risk assessment platform
Many businesses lack real-time visibility into the risks associated with their suppliers. Issues like financial instability, labor violations, geopolitical conflicts, and environmental concerns can cause costly supply chain disruptions. Most existing solutions focus on tracking shipments rather than proactively assessing supplier reliability and risk factors.
The solution: Develop a machine learning-driven platform that analyzes supplier risk in real time by gathering data from financial reports, regulatory filings, trade history, and global news sources. This platform would generate predictive risk scores and alerts, allowing businesses to diversify suppliers before disruptions occur.
2. Blockchain-powered supply chain transparency platform
Many supply chains operate with limited visibility, making it difficult to verify supplier credibility, product origins, and compliance with trade regulations. Fraud, counterfeit goods, and unethical sourcing practices create risks for businesses, suppliers, and consumers.
The solution: Develop a blockchain-based supply chain transparency platform that records every transaction, shipment, and supplier contract in an immutable, decentralized ledger. By providing real-time access to verified data, companies can monitor authenticity, compliance, and product movement throughout the supply chain.
3. Smart Demand-Sensing Platform for Supply Chain Optimization
Supply chains struggle with overproduction, excess inventory, and stock shortages because traditional demand forecasting relies on historical sales data rather than real-time market shifts. This leads to waste, supply-demand imbalances, and financial losses when companies overproduce or understock products.
The solution: Develop an AI-powered demand-sensing platform that analyzes real-time consumer trends, market signals, and external factors (such as weather, economic shifts, and social media trends) to provide accurate, dynamic demand forecasts. Unlike traditional forecasting, this system would adjust supply chain decisions in real time, helping businesses reduce waste, optimize production, and prevent supply shortages.
Thinking about building a supply chain SaaS startup?
Breaking into the supply chain tech startups space requires a lot. Part of that is the need for the right development team to bring your product to market. Whether you're creating an AI-powered demand forecasting tool, a blockchain-based transparency platform, or a next-gen logistics solution, the success of your startup depends on having a scalable, well-built product that meets industry demands.
Instead of getting bogged down in technical execution, your focus should be on securing partnerships, attracting investors, and growing your customer base.
That’s where DevSquad comes in. Our team takes care of the product development process, so you don’t have to hire engineers, manage a dev team, or worry about software architecture. With our battle-tested SaaS development approach, we’re here to help you launch faster, smarter, and more efficiently. Giving you the freedom to focus on what matters most—building a thriving business.
Building a SaaS product? Learn more about our SaaS development process.
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