Most MSPs say no to custom work. We build the software your clients ask for, wired into the stack you already run. No becomes yes, and yes becomes revenue.
Referral, co-sell, or white-label structures
No overlap with your managed services
A full squad on every engagement
Pick the structure that matches how you sell, what you carry on your contract, and how much margin you want to capture.
You send qualified leads. We engage them directly. You receive a referral fee on first-year engagement revenue. Easiest to start — nothing to deliver beyond a referral agreement.
Lead qualification by you
Direct engagement by us
Referral fee on year-one revenue
Simple agreement, fast to start
We're introduced as your named software partner. You remain the primary contract holder for managed services; we contract with the client directly for the build. Clean accountability split — both firms visible.
You hold the master client relationship
We contract directly for the build scope
Joint discovery calls and account planning
Both firms visible to the client
We build under your brand. You carry the client contract and the relationship; we're invisible to the client. Highest margin for partners with brand equity and demand in their existing book.
Your brand on every deliverable
You hold the contract and the relationship
We build, invisible to the client
Wholesale rates negotiated per partner
We don't run a NOC. We don't manage endpoints, networks, or backups. We're the custom software layer that bridges the gap off-the-shelf tools can't — and turns it into your next revenue stream.
Quoting, scheduling, job tracking, inventory — the spreadsheet-and-email workflows your clients want turned into real software.
Branded portals where your clients' customers log in, see status, pay invoices, and stop calling for updates.
Built around how your clients actually sell and serve — not how a SaaS vendor decided everyone should.
Approvals, document generation, and data shuffling between the systems you already manage — replaced with workflows that just run.
Every system a client runs, pulled into one screen — no manual reports, no week-old data, no five exports.
Order entry, scheduling, dispatch, visibility — the interface your clients' teams actually want to use.
The CRM, ERP, and accounting systems you already manage, finally talking to each other — APIs and syncs that hold up.
The aging Access database or VB6 app a business secretly runs on — rebuilt on a modern, supportable stack.
You field the request — we scope it, design it, and ship it under whichever name the structure calls for: yours, both, or ours. If you can dream it, we can build it.
A 30-minute call. We talk through your client base, the requests you've been turning down, and which of the three structures fits your business model. No pitch deck. No qualification form.
Three structures. Referral: you send qualified leads, we engage them directly, and you receive a fee on first-year revenue. Co-sell: we're introduced as your named software partner and contract directly for the build scope. White-label: we build under your brand and you hold the client contract. We pick the structure that fits how you sell.
Three common drivers. (1) Clients keep asking for things a ticket can't fix — integrations, internal tools, portals. (2) "We don't do that" sends them shopping, and the firm that builds their software becomes their most strategic vendor. (3) Project revenue on top of your recurring base, without carrying developer payroll.
No. We don't run a help desk, we don't manage endpoints, networks, or backups, and we don't resell licenses. We design and build software. The two service lines are complementary — we stay in our layer, and everything we ship makes your managed stack stickier.
A dedicated squad, not a freelancer: a product manager, 2–6 full-stack developers, a UX/UI designer, QA, and DevOps. Fully managed process — you don't coordinate developers, you review working software.
A percentage of first-year engagement revenue. The exact rate depends on whether you're sending warm, qualified leads or cold introductions. Specifics are negotiated in the partner agreement — we don't publish standard rates because each relationship has different deal economics.
Your client does. Every build ships with full IP transfer — no license-back, no lock-in, nothing that complicates their exit or yours. Under white-label, ownership flows through your contract instead.
About two weeks to sign the first co-sell or white-label agreement. From there, each client build starts with three weeks to a build-ready roadmap, and we scope the smallest product with the biggest value — working software your client can touch inside the first weeks, first release in about 100 days.
A monthly subscription, sized to the squad — 2 to 6 developers plus the full supporting team. Referral and co-sell clients pay our published rates with your fee on top; white-label partners get wholesale rates negotiated per partner, so the margin sustains multi-year client relationships.
Ready to turn custom software
into your next revenue stream?
