Hiring user experience architects to build your business website or SaaS product is one of the best investments you can make. Unfortunately, many business owners try to cut costs by building SaaS websites or apps themselves. Their lack of expertise leads to finished products with poor usability, and 70% of online businesses fail due to bad website or app usability.
Are you on the fence about hiring a UX architect to build or optimize the user experience design of your SaaS product? If so, keep reading to learn what a user experience architect can do for you and if their services are necessary.
What is a user experience architect?
A user experience architect is a user interface (UI) specialist who understands optimizing an online product's visual design and usability. The primary goal of the typical UX architect is to deliver a product that the end user finds seamless, attractive, and easy to use to achieve their goals.
Professional user experience architects avoid guesswork during the design phase by performing user research or working with a UX researcher. The research provides insights into the functionality and aesthetic preferences of the target end user. UX architects leverage the insights to make well-informed decisions during product design and development.
How do UX architects fit within the design and development process?
79% of consumers abandon a website for an alternative if they don’t like what they find on the first one. If almost 80% of potential customers continue abandoning your app or website because they don’t like its look or performance, your revenue and reputation will take a hit.
According to Good Firms, the top reasons users abandon an online platform are:
88.5% of users abandon slow-loading websites
73.1% leave non-responsive websites
61.5% quit sites with bad navigation
38.5% leave sites with an outdated design
34.6% avoid websites with poor content structure
You can avoid experiencing such issues and high customer churn by working with user experience architects. User experience architects have the knowledge and skills to optimize an app or website's visual and interaction design to engage and convert users.
They accomplish this by eliminating the usability and accessibility issues that typically scare off users. A UX architect also ensures that users can easily access information or complete tasks on your website or app.
Letting a less qualified person handle your product design and development process may initially cost less, but it will eventually cost more. That’s because you’ll likely end up with a product that fails to satisfy users and deliver the desired return on investment. In summary, UX architects are key to designing and developing a SaaS product that users find visually appealing, valuable, and user-friendly.
Do you need to hire a UX architect?
As we’ve established, attractive and usable UI and UX design are necessary if you want a successful SaaS product. A UX architect knows the steps to take to deliver a UI and UX design your target users will find hard to resist. Some of the tactics user experience architects apply to create working UI and UX designs that deliver desired results include:
38% of users stop engaging if a website's content or layout is unattractive. Also, a consumer is 131% more likely to make a purchase after consuming quality content. These stats show that the quality of your content and content arrangement can make or break the success of your SaaS platform.
A UX architect does not create content. Instead, they organize and arrange content to attract and deliver immediate value to a user. The sooner a user experiences value after opening your website or app, the faster they can convert.
User experience architects ensure that users can find relevant information on your website or app without assistance. If a user has trouble understanding or finding content, misunderstandings that lead to churn may occur. Lastly, a UX architect can identify and remove extraneous and irrelevant content that may confuse users and delay experiencing value.
Optimize information architecture
Information architecture involves efficiently organizing and labeling content so users can quickly find information and complete tasks. A user architect improves information architecture on an app or website to simplify its navigability and functionality. For instance, UX architects manage content hierarchy to ensure a page’s content appears in the proper order of importance.
Optimizing information architecture doesn’t just make your website or app easy to navigate and accessible. It also eliminates hurdles that keep users from exploring your product and experiencing value.
Performing a UX audit helps user experience architects find and fix user interface and design issues before they can compromise usability or functionality. Using a UX audit to fix issues proactively will prevent customer base or revenue loss. It will also help you identify options for improving your SaaS product to deliver a better user experience.
User persona creation
During user research, UX architects will create user personas that mirror your target audience. UX architects do this to understand target customers' needs and how they will interact with the product.
In summary, creating personas helps UX architects verify that they are building the right product for the right people. Skipping user persona creation can lead to developing a product that your target audience finds unnecessary and unattractive.
Low-fidelity prototyping is one of the many ways a UX architect can help you save money. It involves creating early versions of a SaaS product with an inexpensive and quick method, such as wireframes and sketches.
The prototype will provide a realistic picture of how your final product will look and work. You can use the insight to determine whether you should continue with the current product visual and interaction design or scrap it. In summary, the prototype helps you avoid wasting money building a shoddy first iteration of your SaaS product.
While performing the above tasks yourself is possible, you will get better results from letting an expert UX architect handle your SaaS product development.
4 tips for hiring UX architects
Hiring a UX architect has several benefits, but you will only experience the benefits if you hire the right team. Here are our best-proven tips for choosing user experience architects that can help bring your SaaS product dream to life:
1. Know your unique problem
Before hiring a UX architect, verify why you are hiring one by identifying the problem you want the expert to solve. Knowing your problem and what you want a UX architect to do about that problem simplifies finding someone who can do the job. It also provides a metric for measuring if the UX architect has delivered results to your satisfaction.
2. Look for relevant experience
UX architects operate in different fields. For instance, some UX architects work more on designing apps, while others work on websites. We recommend hiring a UX architect with experience creating and implementing the specific product you want. The architect should also demonstrate knowledge and ability to follow user-centered design principles to deliver a user-centric finished product.
3. Prioritize relevant skills
It’s not enough for user experience architects to have programming, design, and user research skills. A well-rounded UX architect will have other skills that make working with them hassle-free and rewarding. These skills include:
Communication skills: Collaborating can become tedious if this skill is missing.
Friendly attitude: It is easier to work with someone when you are comfortable around them.
Open-mindedness: A UX architect should be open to receiving feedback and suggestions.
Time management: A lack of this skill may lead to a missed deadline, which can frustrate your project.
Strategic thinking: It helps if the candidate can contribute to shaping the overall direction of the product or service.
4. Stay within budget
The most expensive UX pro isn’t always the best one. Also, going for the cheapest available UX architect could cost you more in the long run. Instead, choose the most qualified UX pro willing to work within your budget to deliver your desired product. A qualified UX architect will match the descriptions we mentioned above.
3 resources for hiring UX architects
Are you looking for where to find user experience architects that match your unique needs? Below are your best options:
DevSquad is a Utah-based SaaS product development company that offers fully-managed services. We work with SaaS companies within various niches and make product development hassle-free by handling the entire process on behalf of clients.
Each project starts with understanding what a client wants to solve. Your assigned project development squad will then proceed to storyboard to shape the user persona and journey. We will also provide a low-fidelity prototype and work with you to develop a high-fidelity prototype. At the end of the project, you will receive a SaaS product that looks great, meets target user needs, and functions seamlessly.
Learn more about how the DevSquad UX/UI team can help you kickstart your development journey with a beautiful product design.
Toptal is an online platform where you can connect with freelancers that provide various services, including UX design and architecture. The platform's wide variety of available user architects simplifies finding an expert who matches your budget and project requirements. However, since the platform only connects clients with freelancers, you will be responsible for managing and supervising your project development project.
Like Toptal, Upwork is an online marketplace for connecting with freelance UX designers. You can find specialists with different levels of experience and skill and engage them in a short or long-term contract. The platform’s rating system simplifies sorting between the many available designers and finding the most qualified one.
Work with DevSquad
Hiring a freelancer is not for everyone, especially since they typically lack the resources and team to handle large or complex projects.
If you want a project development professional that takes the hassle out of product development and handles various-sized projects, look no further than DevSquad. Learn more about our expert approach to design and development.