In our list of SaaS companies, we’re providing a ton of different products to inspire you. We’re covering not only market leaders like Adobe and Zoom, but also micro SaaS and fast-growing companies you might not have heard of.
Keep reading for our list of companies in the following categories:
- Global market leaders
- Fast growers in North America
- Fast growers in Europe
- Micro SaaS
What are SaaS companies?
SaaS companies provide software as a service (or software as a subscription) to their customers, whether consumers or businesses. SaaS is different from on-premise software in that it’s sold as a subscription, typically with no long-term contracts, is centrally hosted in the cloud, and accessible via a variety of devices.
SaaS also tends to be easier to use and is expected to have nicer UX than traditional software.
What are SaaS products?
SaaS products are what the company is selling. Some companies offer multiple SaaS products, such as Adobe, which has the Creative Cloud, the Experience Cloud, and other products.
However, the vast majority of SaaS products are synonymous with the company name and the company only offers that one product.
Who uses SaaS products?
SaaS products are used by consumers of any demographic and by employees, executives, and small business owners. For example, a Baby Boomer and a high school student might both use Dropbox to store photos and documents.
In the business world, there are far more applications for SaaS than in the consumer market. Businesses in every industry need SaaS. The average employee uses 8 or more SaaS apps.
What is B2C SaaS?
B2C SaaS is SaaS products that are sold to consumers. Family calendar scheduling and photo storage are some prime examples.
Even though some people assume that Netflix and Spotify are SaaS products, they’re not. The real product is the content, not the software. The software is just the delivery model. To qualify as a true SaaS product, the software itself must be the core focus.
What is B2B SaaS?
B2B SaaS means SaaS products that are sold to businesses. SaaS products are sold to businesses of every size: solopreneurs, small businesses, medium sized businesses, and enterprises.
Some of the top industries for SaaS products are marketing, legal, and sales.
What is micro SaaS?
A micro SaaS product has a small use case and/or a small addressable market. Rather than having the potential for $100M ARR or even high, a micro SaaS will typically stay in the low seven figure range for annual revenue.
Many entrepreneurs actually prefer to run micro SaaS, because if you find a great problem that needs solving, you can do so without the stress of investor funding and running a gigantic team.
Estimated number of SaaS companies
Top SaaS companies (market leaders)
Your favorite search engine and maps app also offers Gsuite to businesses. While consumers use Gmail, Google Docs, etc. for free, businesses pay a minimum of $6 per user.
Slack is the world’s top collaboration hub, bringing together well-organized chat channels, file sharing, and other features that businesses and communities use to communicate online.
Adobe offers its SaaS products to both businesses and consumers: Experience Cloud, Creative Cloud, and Marketing Cloud bundle up its many offers. This company is a perfect example of one that was able to successfully transition from traditional software to SaaS. Adobe’s current market cap is $95 billion.
As the world’s top CRM, Salesforce is used by enterprises and small business owners in countless industries. Salesforce is on track to hit $26 billion ARR by 2023.
In addition to converting their Office Suite into a SaaS, Microsoft also sells OneDrive, its cloud storage solution.
Dropbox, a popular cloud storage and asset management system is currently doing $1.5 billion ARR and growing at a rate of 25%.
7. Amazon Web Services
Amazon Web Services offers scalable cloud computing services. Many SaaS companies build their product in the AWS cloud, making it a top company itself.
As the world’s largest ecommerce SaaS platform, Shopify is used by startups, small businesses, and billion dollar brands such as Kylie Cosmetics.
SurveyMonkey is the most popular tool for creating and running surveys. Users can access a pool of people to launch their surveys to, giving SurveyMonkey additional revenue on top of their software product.
Hubspot, a marketing, CRM, and sales platform has nearly 65,000 customers in over 100 countries. Founded in 2005, it remains one of the world’s most popular SaaS companies.
What began as an email marketing software has now grown to include several other features like print and digital campaign creation and management.
At the close of its IPO, Zoom’s market cap was $14.4 billion. The web conferencing and webinar software is used by small businesses and enterprises alike.
Atlassian offers multiple software development and collaboration tools, including Jira, Confluence, and Trello. What began with a single self-funded freemium product has culminated in a total $10 billion valuation.
DocuSign is the most widely used solution for e-signatures. With a huge market potential, DocuSign is used by lawyers, medical professors, universities, and countless other industries.
Square is one of the world’s top payment processers and classifies as a SaaS because of the myriad solutions offered to business owners, such as payroll, invoices, online store payments and check stand payments.
Producing around $30M in ARR, Calendly is the top calendar scheduling app, and is used by both B2B and B2C customers.
Zendesk is the world’s top help desk software. SaaS companies, online retailers, and more use Zendesk to manage customer service requests.
Oracle is an integrated cloud application platform that offers ERP, CRM, SCM, HR and payroll to enterprise customers.
GitHub is a software development platform for collaborating with a team of developers, managing a product backlog, and tracking issues.
Twilio is the world’s top application for SMS messaging, and it’s used by small businesses and enterprises.
Used primarily by SaaS companies, Intercom provides a unified suite of apps for sales, marketing, and support.
Having hit $650M in ARR, Xero, a popular cloud accounting software, joins our list of top SaaS companies.
Webflow, an alternative to WordPress that offers a CSM inside of a no-code design studio, recently hit $14M in ARR and is still growing.
Both a B2B and a B2C SaaS company, Intuit is the creator of QuickBooks, TurboTax, and Mint. Between all of their products, the company boasts 50 million users.
Also a B2B and B2C company, Eventbrite helps users manage and market events with software that covers planning, payment, promotion, and more.
One of the top 5 publicly-traded companies, Splunk is an IT, security, IoT and business analytics platform that helps companies make use of their data.
A competitor to Xero, FreshBooks is a cloud accounting SaaS. The company has had 24 million users since 2003.
Blackboard is the top SaaS platform for higher education. Professors and students use it to communicate and collaborate on assignments, tests, and more.
Tableau is an enterprise platform that helps users visualize their data. Businesses use it to create KPI dashboards and to track other metrics as well.
With $150M in ARR, Hootsuite is the world’s most popular SaaS for social media scheduling and management.
Founded by former Facebook co-founder, Asana is a collaboration and task-management software used by small and large companies.
One of the top 5 publicly-traded companies, Workday is a cloud ERP system for finance, HR, and business planning departments.
Also among the top 5 publicly-traded companies, ServiceNow is a software that helps enterprises manage digital workflows.
Fastest-growing SaaS companies in North America
Check out our list of the fastest-growing SaaS companies in the United States and Canada. These companies are featured in the top 50 of SaaS Mag’s SaaS 1000 list.
Drift is a conversational marketing platform that helps B2B companies bridge the gap between marketing and sales.
In a sea of expensive email marketing software, MailerLite is experiencing fast growth for its free and affordable plans.
The PitchBook platform delivers research and technology that covers the private capital markets to help investors make better decisions.
Replsy is a SaaS product for big brands that sell physical products in stores. It’s used to track, optimize, and grow sales.
1Password is a password manager and form filler. It is used by over 50,000 businesses, teams, and families.
A fast-growing alternative to DocuSign, HelloSign offers better prices for small and medium sized businesses needing to manage e-signatures.
Mapp, originally founded as BlueHornet in 2000, is a digital marketing platform that offers cross-channel campaign management and customer analytics.
The world’s fastest growing outbound sales platform, Outreach.io helps B2B companies manage cold email and sales calls.
Hailing from Nova Scotia, Proposify is the most popular option for creating winning proposals.
Also a Canadian company, Wishpond offers marketers features to create landing pages, host contests, track leads, and more.
Marketing data is notoriously fragmented. Funnel.io integrates with over 500 data sources to bring marketing insights in one place, where it can be easily analyzed.
AppZen is an AI platform for finance teams. It offers AI-power spend auditing to help companies reduce spend, comply with policy and streamline processes.
Hiver is the world’s top option for shared email inbox collaboration. It’s most commonly used to manage inboxes such as @support or @info, but can also be used by personal assistants managing their boss’s inbox.
Fastest-growing SaaS companies in Europe
Based on data from SaaS Mag’s SaaS 1000 list, these companies are among the fastest growers in Europe.
SendinBlue brings key marketing features all under one roof: email marketing, chat, SMS marketing, CRM, marketing automation, segmentation, and more.
Pimcore is a digital experience platform that helps businesses give their customers a unified experience across a variety of channels.
As a data intelligence platform, Adverity helps businesses make data-driven decisions across a variety of departments and use cases.
TravelPerk is a business travel booking and management platform that is used by business travelers, office managers, and finance managers to plan and track travel.
Doodle is a meeting scheduling software that offers affordable plans to both consumers and businesses.
Trusted by some of the fast-growing and market-leading SaaS companies listed here, Recruitee is a talent acquisition platform.
Showpad is a sales enablement platform that helps businesses empower sellers and engage buyers using content.
A fast-growing rival to the likes of Asana and Trello, Monday.com is a Tel Aviv based startup that offers more advanced team scheduling beyond task management.
Rydoo offers a business travel management and an expense management platform in one, to help companies save time on invoice tracking and employee reimbursements.
Engineering software SimScale helps users perform simulations of CAD models and also grants access to thousands of free engineering projects to analyze.
BuyBay is a SaaS for ecommerce companies and brick and mortar retailers. Using machine learning, the software helps these companies decide where and how to sell their returned inventory.
Dashmote is a platform that analyzes images uploaded to the web. The business use cases are visual trend analysis, visual brand monitoring, and location intelligence.
Micro SaaS companies
UTM.io is a software for tracking UTM codes. While its revenue is unknown, the small use case qualifies it as a micro SaaS.
With an estimated $120K MRR, Everhour is a time tracking, time management, and productivity SaaS for businesses.
Mealime is a meal planning app for individuals and families. It simplifies meal planning, grocery shopping, and cooking. The company’s current MRR is $64K.
Complice is a personal planning app that helps people track their goals, such as recording an album or finishing their degree. The app currently generates around $5k in MRR.
63. Harvest Profit
Harvest Profit is currently generating $500k in ARR. The SaaS product helps small grain farmers and row crop farmers in the US manage financial analysis.
The number of SaaS companies has exploded in the past decade and a half, and that number is going to slow down anytime soon, as the addressable markets in every industry are only expanding.
If you’re considering starting your own SaaS company, be sure to check out our free course.