Why High Friction Could Be The Reason Your Product Isn’t Taking Off

Mallory Merrill


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Humans are always looking for the path with the least amount of friction.

It’s just how we’re wired.

And the same goes for products and apps we use.

We want things to feel intuitive, natural, and smooth.

Chuck Elias is the CEO & Co-founder at Sciensio where they train AI chatbots to interact with customers.

Chuck and his team are aiming to solve customer problems with this in mind: they want to keep friction as low as possible.

Friction feels like a waste of time to people, and in our fast paced world, consumers will simply move on to a different product if they feel it does not respect their time.

In this episode, Chuck covers information on how to reduce friction and also shares how he develops talent within his organization.

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