Why do SaaS businesses like yours need website feedback tools? User feedback includes customer recommendations, opinions, and comments regarding their experience using your website or web app. Such feedback is highly valuable because it provides insights that show you how to boost your product’s attractiveness and value.
Also, since 80% of consumers trust the voice of customers (VOC) over brand-made messages and influencer content, you can use customer feedback to boost sales. In fact, 93% of customers rely on user reviews to make purchase decisions. However, not every user is keen to provide feedback. Fortunately, with the right website feedback tool, you can drive more customers to submit feedback and collect feedback more effectively.
Below are 21 of the best website feedback tools that SaaS businesses like yours use to understand customer preferences and pain points.
1. Mopinion
Mopinion is one of the most popular website feedback tools among SaaS businesses and companies in other industries. Besides your website, you can use Mopinion to collect customer feedback from other digital channels, including social media and email.
Features
Highly customizable feedback surveys: Mopinion offers a host of survey templates you can easily modify to engage target users.
Feedback button: The platform provides a feedback button you can embed on your website or mobile app to gather user insights. You can customize the button to match your website or app.
Impressive integrations: Mopinion integrates with CRM, email, and analytics tools like Slack, Google Analytics, HubSpot, and Marketo. The integrations help simplify feedback management.
Multiple feedback options: You can create Net Promoter Score (NPS), System Usability Score, and Customer Effort Score surveys to gain valuable user insights. You can also create exit-intent surveys to learn why customers want to leave your product.
Pros
Webhooks and APIs for seamless integration
Several language options
User-friendly drag-and-drop survey builder
14 days full access free trial
Cons
Quite pricey
Not the most intuitive user interface
Pricing
The standard plan costs $259 per month, and you can get a custom enterprise plan tailored to your needs.
Reviews
Mopinion has a 4.1 stars rating on G2 and Capterra.
Verdict
Mopinion is suitable for small to medium-sized businesses looking to collect user feedback from multiple channels.
2. Marker.io
Marker.io simplifies getting the inside scoop on how users experience your website. You can optimize your UX to improve user engagement by leveraging the insights from the website feedback tool.
Features
Convenient widgets: You get a website widget that you can customize and place on your site. Website users can easily report issues or submit suggestions by clicking the feedback widget.
Session recordings and replay: You can automatically record user sessions and watch them later to see the issues users experienced on your website.
Automatic status sync: Users can receive automatic updates after you fix the issues they reported.
Multiple integration options: You can integrate Marker.io with Trello, Asana, and Teamwork for project management. Alternatively, integrate Marker with Jira, GitHub, or Azure DevOps to track reported issues.
Pros
Highly customizable feedback collection tool
User-friendly interface
Easy installation
Feedback widget compatibility with all modern browsers
Cons
Limited base plan
Pricing
You can choose the $39, $99, or $259 per month plan after exhausting the 15-day free trial.
Reviews
Marker.io has 4.7 stars on G2 and 4.8 stars on Capterra.
Verdict
Marker.io is ideal for software development agencies and ecommerce brands that want a fast and easy way to collect website feedback or bug reports.
3. SurveyMonkey
SurveyMonkey gives you access to professionally written survey templates that you can modify to gain user insights. Thanks to the templates, you can put out user-ready surveys within minutes.
Features
Customer satisfaction: SurveyMonkey offers customer satisfaction survey templates that you can tailor to your needs.
Product testing: Share product evaluation surveys to learn if users want your planned website updates.
Multiple survey channels: Besides your website, you can collect survey responses via email, SMS, social media, QR codes, offline, and more.
Integrations: SurveyMonkey offers free integrations with popular collaboration apps, including business tools that automate workflows.
Net promoter® score (NPS): Monitor how happy customers are with your website’s performance with an NPS survey.
Pros
Multilingual surveys
Automatic survey analysis for accurate user insights
24/7 expedited email support
Cons
No feedback widgets
Pricing
You can pay as little as $25 a month or get a tailored enterprise plan.
Reviews
SurveyMonkey has 4.4 stars on G2 and 4.6 stars on Capterra.
Verdict
Sole proprietorship businesses and large corporations can use SurveyMonkey to issue surveys and gain user insights.
4. Typeform
Typeform is one of the best website feedback tools for motivating users to provide feedback. It accomplishes this with eye-catching and user-friendly feedback collection options such as surveys and polls.
Features
VideoAsk: Users can use the visual feedback tool to provide feedback or request features via video messages.
Survey maker: Create colorful surveys with Typeform’s templates. You can create surveys with ranking or rating questions.
Poll maker: Let users pick your next feature or product by sending out polls built with Typeform. You can post such polls via your website, email, or social media.
Pros
Aesthetically impressive survey templates
Integration options for your existing workflow
Unlimited Typeforms and questions for all plans
Cons
Advanced features hidden behind paywalls
Typeform watermark on forms created with the base plan
Pricing
You can pay $25, $50, or $83 a month to use Typeform.
Reviews
Typeform has 4.5 stars on G2 and 4.7 stars on Capterra.
Verdict
Suitable for small to large enterprises that prefer conversational surveys.
5. Usersnap
Make your website more competitive by using Usersnap to learn what target users want. The website feedback tool helps achieve this with features like issue tracking, in-app research, and user testing.
Features
Feedback widget: Install a feedback button on your website so users can report bugs or make suggestions without leaving your site.
In-app screenshots and recording: The recording provides a clear picture of issues users report.
Micro surveys: Target specific users and gain relevant insights with micro surveys such as CSAT, NPS, polls, and thumbs-up/down surveys.
Prioritize requests: You can sort and group user input according to importance.
Pros
GDPR and CCPA-compliant tool
Lightweight code installation
Interactive website survey forms
Slack, Jira, and Microsoft Teams integrations
Cons
Pricey
Limited widget customization
Pricing
You can pay $69, $129, or $249 a month to use Usersnap.
Reviews
Usersnap has 4.5 stars on G2 and 4.7 stars on Capterra.
Verdict
Go for Usersnap if you want fast and accurate bug reporting.
6. Feedbackly
Feedbackly is a customer experience (CX) software for learning how users feel about your website. Use the tool to understand why and how people use your site so you can make data-driven website optimization decisions.
Features
Efficient data collection: Automatically collect user feedback from relevant touch points with CSAT, NPS, CES, or open field text.
Emotional value index (EVI®): Measure customer emotions with EVI and learn new ways to make customers happy.
Survey templates: Feedbackly has ready-to-go templates you can tailor to your survey goals.
Pros
Accurate user emotion measurement
Powerful insights into reasons for churn or success
Real-time customer feedback and alerts
Cons
Slow integration setup
No video surveys
Pricing
You can pay $159 or $359 a month for Feedbackly.
Reviews
Feedbackly has 4.3 stars on G2 and 4.2 stars on Capterra.
Verdict
Suitable for businesses looking to grow their customer base and boost customer loyalty.
7. AskNicely
With AskNicely, you can automatically collect feedback from users at any point during the customer journey. Doing so can help you identify and fix barriers on your website that cause users to churn.
Features
Multilingual: You can connect with users in 10+ languages.
Anonymous feedback: Users can provide feedback without having an account or sharing details.
Branded surveys: You can customize surveys to represent your brand.
Pros
Multiple survey templates
Mobile app for monitoring feedback
Cons
Clumsy navigation
Supports fewer languages than most competitors
Pricing
You have to get a custom quote from AskNicely.
Reviews
AskNicely has 4.7 stars on G2 and 4.6 stars on Capterra.
Verdict
AskNicely is ideal for online businesses that want to improve customer experience.
8. Qualaroo
Qualaroo is among the best website feedback tools for hearing the voice of the customer (VOC). You can tailor and conduct an online survey to better understand user behavior or gain insights that your product managers can use to build better products.
Features
Quick setup: You can get and embed the setup code on your website within three minutes.
AI-powered analytics and reports: The user feedback software leverages AI to analyze feedback and give you easy-to-understand reports.
Qualaroo nudge™: Get relevant insights by using this tool to discover the right questions to ask users.
Templates: Various templates for customer surveys are available, including exit-intent surveys.
Pros
Multilingual surveys
NPS, CSAT, CES, and other survey templates
Excellent customer support
Cons
Necessary features hidden behind pay walls
Pricing
$69 and $149 a month plans are available. Alternatively, you can get a custom plan.
Reviews
Qualaroo has 4.4 stars on G2 and 4.7 stars on Capterra.
Verdict
Suitable for SaaS businesses and development agencies that perform prototype testing and want to capture user feedback quickly.
9. Frill
Frill offers a simple and inexpensive way to collect website feedback. However, unlike other website feedback tools, it doesn’t offer feedback surveys. Instead, you can get useful insights via Frill’s widget and Ideas tools for feature requests.
Features
Widgets: Create custom widgets and place them on your landing page or any other webpage so users can always give feedback with a single click.
Automatic status updates: Users will receive automatic updates when you act on their feedback.
Full translations: Users can give feedback in any language, and you will see it in your preferred language.
Pros
Unlimited widgets for all plans
Integrates with Slack, Jira, Trello, Zendesk, and more
Very user-friendly
Unlimited team members for all plans
Cons
No option for surveys
Pricing
$25, $49, and $149 monthly plans are available.
Reviews
Frill has 4.8 stars on G2 and 4.7 stars on Capterra.
Verdict
Frill is an excellent option for SaaS businesses seeking fast in-app user feedback collection.
10. GetFeedback
Collect feedback in real time with GetFeedback. It’s among the best website feedback tools for getting qualitative and quantitative user data so you can make better-informed decisions to improve your website or online services.
Features
Survey templates: You have survey templates for CES, CSAT, NPS®, Digital and Purchase Experience, and more.
Versatile feedback collection: Collect feedback from multiple sources, including mobile devices with mobile-optimized, fully branded surveys.
Salesforce integration: Use user data from Salesforce to personalize surveys and increase response rates.
All-in-one feedback tool: Collect and analyze all your customer feedback in one place.
Pros
High-quality customer support
Send customized surveys via email and SMS
Flexible API supports various integrations
Cons
Not the most intuitive
Pre-defined survey templates aren’t the most attractive
Pricing
You have to contact GetFeedback for a custom quote.
Reviews
GetFeedback has 4.5 stars on G2 and 4.7 stars on Capterra.
Verdict
B2B and B2C companies that want to improve user experience can use GetFeedback to collect, analyze, and act on customer feedback.
11. Appzi
Eliminate guesswork and know what your customers think with Appzi. The website feedback tool lets you gather insightful customer feedback through in-app widgets.
Features
Feedback widgets: Learn what users think at all stages of their customer journey with feedback widgets installed on all your pages.
Survey options: Various feedback surveys are available, and you can customize them to represent your brand and better engage customers.
User suggestions: Follow three easy steps to get user suggestions regarding new features and improvements for your product.
Workflow integrations: You can share Insights across your entire tech stack thanks to Appzi integrations
Pros
Track and manage all user feedback centrally
Quick and easy setup
Lifetime free plan
AI for analyzing incoming feedback
Cons
Free plan permits only one team member
Pricing
You can pay as little as $29 a month or get a custom plan.
Reviews
Appzi has 4.5 stars on G2.
Verdict
The affordable paid plans make Appzi an excellent choice for businesses on a budget.
12. Zonka Feedback
If you need a tool to measure website feedback easily, Zonka Feedback could be for you. Unlike other website feedback tools, Zonka offers offline and online survey tools, including CSAT, CES, and NPS for measuring customer experience metrics.
Features
CX automation: Automate sending out surveys and analyzing the data.
All-in-one feedback tool: You can launch surveys and understand the data all on Zonka Feedback.
Fast user insights: Get user insights fast with Zonka features like pop-ups, feedback widget buttons, and embeddable links.
Full personalization: Create and customize engaging surveys in minutes with Zonka’s user-friendly editor.
Pros
Real-time feedback reports and in-depth user insights
Data security with SSL
Unified response inbox
Cons
Underwhelming UX
Pricing
Choose the $49, $99, or $199 per month plan.
Reviews
Zonka Feedback has 4.7 stars on G2 and 4.8 stars on Capterra.
Verdict
Zonka Feedback is ideal for SaaS service providers that want actionable customer insights.
13. Simplesat
Simplesat lets you create fun surveys to learn what your customers want or dislike. The playful customization options simplify collecting website feedback with surveys that fit your brand voice and aesthetics.
Features
Customizable surveys: Several customization options to build engaging and effective surveys.
Data analytics: Simplesat computes data from surveys and provides easy-to-digest reports via its dashboard.
Easy setup: Creating an account and launching surveys to connect with customers is quick and straightforward.
Pros
Simple customer feedback management
Autopilot feedback collection
Stack integration
Live, real-time customer feedback
Cons
Limited and slow customer support
Pricing
The standard plan costs $99 a month, while the pro plan is $199 a month.
Reviews
Simplesat has 4.8 stars on G2 and 4.8 stars on Capterra.
Verdict
Small and large online enterprises can use Simplesat to understand website customers.
14. Webvizio
Webvizio is among the best website feedback tools for monitoring system performance and getting real-time feedback from team members and stakeholders. Also, you don’t have to worry about missing vital information since Webvizio ensures you don’t overlook important feedback.
Features
Live on-site monitoring: Collaborate with team members and comment on live websites and web apps. It’s the perfect web annotation tool for web designers, developers, QA teams, and digital agencies.
Report and track bugs: Users can submit bug reports and usability issues so you can quickly respond to prevent churn.
Record video feedback: Team members can communicate feedback with videos.
Pros
Work on multiple projects and webpages
Collaboration via multiple devices
Free forever plan
Cons
Ideal for collecting team feedback but not user feedback
Pricing
The free forever plan supports five team members. If you have a larger team, you can choose the $26 or $41.60 per month plan.
Reviews
Webvizio has 4.8 stars on G2 and 5.0 stars on Capterra.
Verdict
Web design and development teams of various sizes can use Webvizio to collect product feedback and collaborate.
15. Mouseflow
Mouseflow provides SaaS and online businesses with a clear picture of how users interact with their websites. The insight is crucial for identifying barriers, pain points, and UX and UI improvement opportunities you'd typically miss.
Features
Analytics: Mouseflow will automatically process user data and showcase it to you as easy-to-understand visualizations.
Session replay: Identify usability issues by watching how users interact with your website.
Conversion funnels: You can use this tool to discover the aspects of your website that trigger conversion and churn.
User feedback: Learn what users want by asking them for product feedback.
Heatmaps: Heatmaps are exceptional for understanding what users do on your webpages. For instance, you can learn where users click, how far they scroll, and what they look at or ignore.
Pros
24/7 customer support
Enterprise-grade security
Fast integration with your existing tech stack
Highly rated product
Cons
Not as multilingual as top competitors
Pricing
Mouseflow has a free forever plan, but access to more features requires a paid plan. The cheapest paid plan is $31, while the priciest is $399.
Reviews
Mouseflow has 4.6 stars on G2 and 4.7 stars on Capterra.
Verdict
Mouseflow is ideal for product managers, web designers, and businesses that want to optimize website UX and UI.
16. Hotjar
Hotjar is among the best website feedback tools for analyzing your website to identify usability issues. It also helps you understand how well you satisfy user needs and find areas for improvement.
Features
Heatmaps: Heatmaps show where your users click, exit, and hover on webpages. The insight into user behavior on your website can help you improve its performance.
Recordings: Watch recordings of users interacting with your website to understand reported issues and identify solutions.
Feedback: Instead of assuming what users want, ask them with surveys, interviews, and feedback widgets. Ask the right questions with the help of Hotjar’s AI assistant.
Integrations: You can share data from Hotjar with your other tools through the tool’s hassle-free integration options. Tools you can integrate with include popular products like Hubspot, Jira, and Slack.
Pros
Free plan
Fast access to actionable insights
User-friendly
Fast onboarding
Customizable surveys
Cons
Survey questions lack conditional logic
Free plan offers limited features
Pricing
The cheapest paid monthly plan costs $32, while the priciest is $171.
Reviews
Hotjar has 4.3 stars on G2 and 4.7 stars on Capterra.
Verdict
Online and SaaS businesses can use Hotjar to understand users and improve customer experience.
17. UserVoice
UserVoice is an effective community feedback tool for understanding how your target market perceives your product. You can also learn how well your website is doing by listening to real user opinions via UserVoice.
Features
Feedback collection options: Users can provide feedback via the UserVoice web portal or the in-app widget installed on your website.
Smart integrations: Quickly connect UserVoice to your existing tech stack with its out-of-the-box integrations.
Collaboration: Teams can seamlessly share feedback with each other.
Live chat: Get help with UserVoice’s live chat support.
Pros
Feedback forum where customers can upvote suggestions
Effective customer support
Easily identify features users want the most
Cons
Pricey
Salesforce integration prone to issues
Slow loading time
Limited language options
Pricing
The cheapest plan costs $699 per month.
Reviews
UserVoice has 4.5 stars on G2 and 4.2 stars on Capterra.
Verdict
UserVoice is suitable for large enterprises looking for a web-based feedback board.
18. Jotform
Jotform equips teams to build online and offline surveys, questionnaires, and other forms for collecting different types of website feedback. Tailor forms as you see fit to ask questions about your website and analyze the feedback to identify pain points.
Features
Templates: Jotform offers over 10,000 free form templates that you can tailor to your unique needs.
Integrations: Jotform comes with over 100 integrations to ensure seamless data flow between the tool and your existing tech stack.
Drag and drop feedback form builder: Modifying templates or building forms from scratch is hassle-free, thanks to Jotform’s drag-and-drop interface.
Embeddable forms: You can embed your feedback forms on your website with a copy-paste embed code or share it via email, link, or QR code.
Pros
Free plan
24/7 customer support
Offline submissions automatically sync and save when online
Cons
Real-time support only if you choose the enterprise plan
Pricing
Choose the free plan or get more by paying at least $34 per month.
Reviews
Jotform has 4.7 stars on G2 and 4.7 stars on Capterra.
Verdict
Businesses that want website feedback tools for collecting user insights online and offline will appreciate Jotform.
19. Pulse Insights
With Pulse Insights, you can get instant insights from your website or web app through micro surveys. You can use the insights to improve your website and service delivery continuously.
Features
Quantifiable data: The data provided by Pulse Insights’ micro surveys offer a clear picture of each customer so you can effectively segment and serve them.
Omnichannel data collection: With Pulse Insights, users can proactively give feedback on every page of your website. This enables you to measure and optimize each step of the customer journey.
Advanced reporting: Optimize conversion rate with real-time results provided by Pulse Insights.
Integrations: You can integrate the platform with your tech stack to make the most of each piece of customer data.
Pros
Easy to implement
Secure and privacy-compliant
Cons
Expensive
Pricing
Prices vary between customers because you have to get a custom quote.
Reviews
Pulse Insights has 4.3 stars on G2.
Verdict
Digital marketing agencies and product teams can optimize their products with feedback gathered by Pulse Insights.
20. FullStory
FullStory is among the leading website feedback tools for monitoring every aspect of the customer journey on your website. You can also get user feedback to identify where and why users struggle with your website so you can make the best decisions to fix the issue.
Features
Tagless autocapture: The feature automatically captures every possible data to help you answer questions you may later have about usability or performance issues.
Frustration signals: Keep customers happy with this feature that provides user frustration red alerts so you can quickly identify priority fixes.
Dashboards: The dashboard provides user insights in easy-to-understand formats.
Session replay: Find opportunities for improvement by viewing how users interact with your website.
Pros
User-friendly
Provides a clear picture of user behavior
Enables you to make data-driven decisions to optimize UX and UI
Cons
Expensive
Pricing
You have to get a custom quote for each plan.
Reviews
FullStory has 4.5 stars on G2 and 4.6 stars on Capterra.
Verdict
Mid to large-sized companies that want to improve user experience can benefit from this tool.
21. Gleap
Gleap supports various website feedback collection formats so users can submit bug reports, feature requests, and more without hassle.
Features
In-app bug reporting: Users can report bugs without leaving your site, enabling you to fix bugs 10x faster.
Live chat: Allow your users to reach you quickly and answer in real-time with the live chat feature. Gleap also provides automated support powered by AI.
Customizable widget: Set up widgets tailored to complement your site. Besides collecting feedback from users, you can use the widget to inform users about current and upcoming website updates.
Feature request board: A dedicated channel for users to submit feature requests and upvote their favorite ones.
Pros
Collect different types of website feedback
Maximize efficiency with Gleap integrations
Affordable
Cons
The base plan supports only one team member
Pricing
Pay $24 or $120 per month for Gleap.
Reviews
Gleap has 4.3 stars on G2.
Verdict
Startups will appreciate the simplicity and versatility of the tool for collecting website feedback.
Do you want to build a user-centric web app or website that matches your target users’ preferences and satisfies their needs? Talk to DevSquad. Our product development agency specializes in product strategy and design powered by accurate and comprehensive user research. We can also help you audit your existing app or website and use insights from the audit to optimize its UX and performance.
