How do you scale up?
Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently.
“Simply adding people to a product team doesn't help,” said Racki.
Nor does the traditional waterfall (or bottleneck) approach where product designers come up with the ideas and hand it off to the engineering team to build and they get QA to test it.
Instead, Racki took a page from big companies like Spotify and adopted a squad structure.
The squad structure is a scalable process. Smaller teams work together on different parts of your product and different features. Each squad serves a different purpose, but each contains a product person, two engineers, and QA.
Mallory Merrill is a content and growth marketer at DevSquad, writing about SaaS development, scrum team structure, and product development consulting. She hosts SaaS Academy, DevSquad's podcast on the art and science of SaaS development, where she interviews founders and software leaders about how products actually get built and launched. Her writing comes from inside the process, working alongside the product and engineering teams DevSquad puts on client work.