Is Programmatic Advertising Right for Your Company?

Mallory Merrill


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Is programmatic advertising right for your company?

We asked Jordan Bentley, founder of Clear RTB, a platform for advertisers, agencies, and media publishers that aims to streamline marketing and give advertising power back to businesses.

Programmatic advertising is a market where publishers (web site owners, podcasts, event digital TV channels) provide real-time ad auctions. This type of advertising benefits publishers because they can get top dollar for desirable eyeballs and still make money on their less in-demand ad slot inventory.


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