Ecommerce Software Development: How to Upgrade a Plane While It’s Flying

Mallory Merrill


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E-commerce sites live and die by their software. So what happens when you need to update it?

It’s a lot like upgrading a plane while it is still flying.

This is what does every two weeks according to Michael Finger, Overstock’s Director of Software Development in Marketing.

Finger is always evaluating new technologies or various projects to see which will enter the production pipeline.  

”We get paid to deliver business value. We don't get paid to come up with cool tech stuff that isn't going to make us money,” says Finger.

The key is to have the flexibility to give team leaders options that achieve largely the same ends.

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