15 Best Tools to Help Conduct a UX Audit

Dayana Mayfield

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You can’t just hope that your UX is up to par with user expectations. You need to proactively audit your product’s UX weekly, monthly, or quarterly.

UX audits can help you discover...

  • Usability issues (struggles that users face with your product or site)

  • Accessibility concerns

  • Design inconsistencies

  • App or website performance problems

  • Off-brand content or experiences

  • Issues with mobile responsiveness

  • Ways to optimize user flows

  • Confusing visual hierarchies

  • Conversion optimization opportunities

  • Competitor strengths and weaknesses

But you need the right software to make it easy to uncover these insights, keep track of them, and prioritize your next actions.

In this guide, we dive into the top UX audit tools across a variety of categories like heuristic evaluation tools, user feedback tools, session recorders, heatmaps, product analytics, and customer support data.

We also offer a list of the most popular UX audit methods so you can be sure you’re covering all of your bases.

What’s in this guide:

How to do a UX audit

Many UX success stories begin with a thorough audit. A UX audit removes assumptions and allows you to really review your product or website design so you can uncover issues that frustrate users, fix bugs, and continuously optimize the design for the smoothest user flows.

how to do a ux audit in 5 steps

Follow these essential UX audit steps:

  1. Determine your criteria for a quality experience

  2. Collect quantitative and qualitative data (see research methods below)

  3. Validate and organize the data

  4. Review trends

  5. Format and present your recommendations

To conduct a thorough UX audit, combine at least 3 of these research methods:

  • Usability testing - Set up usability tests with users, ask them to complete certain tasks, and watch as they use your product. Take notes when they seem confused, frustrated, or take a long time to complete a task.

  • User session recordings - Dive into user session recordings for an important area of your product. If you discover low conversion rates, review usage of the product areas that lead to a conversion.

  • User interviews - Interview your users and ask them about their favorite and least favorite features, what areas of the product they struggle with, and what they want to be improved.

  • Heuristic evaluations - Review your product according to 10 usability criteria, providing a score for each item. Check out these examples of heuristic evaluations.

  • Competitor UX research - You should also dive into your competitors’ UX. You can run heuristic evaluations on your top 3 to 10 competitors.

  • New target user testing - Run usability tests with new target users. This is especially important when your target user is changing, such as when you are going for a new vertical or moving upmarket.

  • Website analytics research - Review the analytics of your website or web app to discover key metrics like conversions, user flow completions, and funnel stage drop-offs.

  • Product analytics research - Product analytics data is essential for UX audits of mobile apps and SaaS platforms. You can benchmark conversion and goal completion rates. Any dips will alert you to uncover the “why” behind the issue.

  • Customer support trends data - Check out automated insights and reports from your customer support platform to uncover trends and common complaints.

  • Bug and issue reports - Review reports from your QA testers and customers to find major UX problems that need immediate fixes.

Check out our full guide on how to conduct a ux audit for a step-by-step process. Review our list UX design principles for more best practices.

The types of UX audit tools you need

Make sure to have UX audit tools that cover all of these essential features:

  • Product or website analytics - You’ll want a platform for collecting quantitative product usage data and tracking key metrics like conversion rates and user flow completion rates.

  • User feedback - A user feedback platform can help you collect UX issue reports, UX feedback, and feature feedback.

  • Customer support analytics - You’ll also want a great customer support tool to help you audit recent support conversations and discover UX issues and trends.

  • User session recordings and heatmaps - As part of your UX audit process, you should also have a platform that offers both session recordings and heatmaps. These tools provide more context to product data, helping you uncover the story behind your analytics.

Below we dive into tool options across all of these categories. Many platforms overlap and offer multiple features.

15 best UX audit tools

Mix and match these UX audit tools to run comprehensive UX analyses.

We’ve got a list of top features for each tool so you can be sure you’ve got all the important bases covered.

1. UserReport

userreport

UserReport is a popular tool for UX designers and product managers. You can use it to collect user feedback, survey responses, and bug reports. This is helpful for identifying UX issues that need to be fixed, as well as product improvements.

Features:

  • Survey widget

  • Feedback widget

  • Net promoter score

  • User satisfaction score

  • User demographics data

  • User bug reports

2. Google Analytics

googleanalytics

Google Analytics offers free website analytics. The platform offers some quick and easy insights into traffic volume and traffic sources. You can also set up conversion goals to help you track the number of users who convert into paying customers. Knowing your benchmark conversion rate is helpful for discovering UX issues. If that rate suddenly drops, that’s a sign there’s a problem. You can also set up UX A/B tests and review results as part of your audit process.

Features:

  • Real-time reporting

  • Acquisition reports

  • Engagement reports

  • Audience insights

  • Traffic source tracking

  • Conversion tracking

  • Mobile app analytics

  • Custom dashboards

3. Mixpanel

mixpanel

Mixpanel is the most popular product analytics platform for SaaS companies. It can be very helpful during UX audits, because you can review top-performing features, less popular features, funnel conversion rates, user flow completion rates, and more. It’s great for collecting data on all of your users, identifying UX trends, and testing UX updates.

Features:

  • Product analytics

  • User data infrastructure

  • APIs

  • Integrations with data platforms

4. Fullstory

fullstory

Fullstory is similar to Mixpanel, but it’s more frequently used by consumer brands. You can track your digital experience, identify root UX issues and opportunities for improvement, and understand how users navigate across your website. You can discover drop-off issues, optimize user flows, and benchmark key metrics.

Features:

  • Product analytics

  • Qualitative insights

  • Integrated data ecosystem

  • Advanced segmentation

  • Mobile app analytics

5. Maze

maze

Maze is a comprehensive user research platform for UX designers. You can manage every aspect of user research, from user recruitment to test management and automated test insights. The platform can be used for usability tests, idea validation, and UX copy tests.

Features:

  • Prototype testing

  • Live website testing

  • Feedback surveys

  • Interview testing

  • In-app prompts to request test participation

  • Test participant management

  • Automated reports

6. Hotjar

hotjar

With Hotjar, you get heatmaps and session recordings that help add context to whatever you might discover in your product analytics data. Heatmaps are great for finding drop-off on a page and seeing what buttons and elements get the least interaction. You can watch session recordings to see how users really interact with your UX. When you see users struggle to find the next step in the user flow, then you know you’ve found room for improvement. Or, when you find a page or feature with a lot of negative emoji reactions, that’s your sign to find out what’s wrong with your UX.

Features:

  • Heatmaps

  • Session recordings

  • User feedback

  • Surveys

  • 1:1 user testing interviews

  • Funnel optimization

  • High-level user data dashboard

7. Mouseflow

mouseflow

Mouseflow is very similar to Hotjar. One of the stand-out features is the user feedback collection, which can be triggered upon rage clicks to get input from users when they’re the most frustrated. You can also review session replays and heatmaps to discover UX issues like confusing layouts, missing information, etc.

Features:

  • Session replays

  • Heatmaps

  • Conversion funnel optimization

  • Form optimization

  • User feedback

  • Automated friction scores to discover UX frustrations

8. Heap

heap

Heap is a digital insights platform that offers a breadth of product analytics. You can use it to review session replays, come up with UX tests, check conversion rates and drop-off changes, and continuously optimize your UX.

Features:

  • Session replays

  • Heatmaps

  • Journey maps (to compare product paths to the same conversion goal)

  • Data science for automated insights into drop-off

  • User segmenting

  • Customizable dashboards

  • Plug-and-play UX and onboarding playbooks

9. Pendo

pendo

With Pendo, you get a lot of UX audit tools in one place. You can collect quantitative feedback via product analytics and qualitative feedback with user idea collection and idea validation. The idea validation feature allows you to come up with one to three product ideas, target the right users, and request their feedback on your idea. This way you’re not just passively waiting for ideas from users, but you can get their input on the UX improvement ideas you already have.

Features:

  • Product analytics

  • In-app announcements

  • User feedback

  • Product roadmaps

  • Mobile and web app user onboarding

  • Idea validation

10. Intercom

intercom

Intercom is a popular solution for customer support. As such, it offers a lot of insight into UX issues. You can review the automated reports to discover trends with your customer support. You can also review live chat and chatbot transcripts to find common UX blunders that are frustrating your users.

Features:

  • Product tours

  • Onboarding checklists

  • Tooltips

  • Surveys

  • In-app announcements

  • AI help desk

  • AI support chatbot

  • Customer support reporting

  • Email

  • SMS

11. UXCam

uxcam

Designed specifically for mobile app analytics, UXCam helps developers understand mobile user behavior and improve engagement and conversions. The platform offers a comprehensive suite of tools, including product metrics, conversion tracking, session recordings, heatmaps, and an SDK to manage bugs and crash reports.

Features:

  • Dashboards with automated reporting

  • Funnel and drop-off analytics

  • User journey and user flow analytics

  • Event and goal analytics

  • User segmentation

  • Session recordings

  • Heatmaps

  • SDK for issue reporting and analytics

12. UserTesting

usertesting

With UserTesting, you can target specific users, ask them to perform specific tasks, and then watch session recordings to see how they use your website or product. You can learn from these session recordings through visualizations, transcripts, metrics, and automated insights and analyses.

Features:

  • User targeting

  • Access to the UserTesting Contributor Network (if you don’t have your own audience yet)

  • User testing requests

  • Session recordings

  • Automated session transcripts

  • Session metrics

  • Automated session insights

  • Integrations with Slack, Jira, Trello, and more

13. Capian

capian

Capian is a dedicated UI/UX audit tool that makes it easier to take notes as you conduct a manual UX audit. While you review the UX of your website, web app, or mobile app, Capian is there to help you capture screenshots, categorize and filter them, take notes, and annotate your screenshots. You can assign screenshots to different projects and features, helping you see which area of your product has the most UX issues. This tool is great for wrangling your notes from heuristic evaluations of your product as well as your competitors’ products.

Features:

  • Browser extension for capturing UX issues as you audit

  • Issue annotations and edits

  • Issue categorization and filtering

  • Team collaboration

  • Automated issue insights and reports

  • Jira integration

  • Github integration

14. Frill

frill

Frill is a customer feedback tool that’s perfect for SaaS companies, app developers, and other digital businesses. You can use it to collect product feedback like feature requests, feature improvements, and bugs. Users can submit ideas, upvote each other’s ideas, comment on ideas, and review your roadmap to see what updates you have planned. This platform is great for reviewing struggles that users have with your current UX.

Features:

  • User feedback board

  • Feature upvoting

  • Public roadmap

  • New feature announcements

  • Emoji reactions on announcements

  • SSO for users

  • Idea submission web app widget

15. CrazyEgg

crazyegg

With CrazyEgg, you can improve the UX of your website or web app. CrazyEgg offers a full suite of tools to collect both qualitative and quantitative feedback. You can run A/B tests for different UX versions. The platform also offers CTA widgets like pop-ups and banners to help you optimize conversions and test what works.

Features:

  • Heatmaps

  • Session recordings

  • A/B testing

  • Traffic analytics

  • Errors tracking

  • Surveys

  • Goal tracking

  • Pop-ups, buttons, and banners

Want to win and retain more customers with excellent UX? Explore our product strategy and design services.

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