Looking for new ways to grow your SaaS business?
We have 14 proven strategies for growth that truly work!
Editor's note: This is a guest post from Houston Golden, founder and CEO of BAMF.
#1 - Write Guest Posts
Find a website that accepts guest posting - Simply Google the industry you are in (e.g. “Social Media”) and add “write for us” at the end of the query.
Follow the instructions given by the website to increase your chances for a successful guest article
Case Study: This awesome study from JS Marketing
#2 - Host an “Ask Me Anything” Session
Increases your Authenticity
Improves your Brand Footprint
Select a platform - Reddit is a nice place to get free traffic, but you can also consider live social media channels or even an industry influencer channel.
Be genuine and personal - Even the biggest CEOs have done AMAs. Don’t be afraid to host one as people love to talk directly to the leader of the company, instead of a marketer or a developer.
Case Study: This Study by Hypebot
#3 - Create a free tool (microsite)
Showcases the strength of your SaaS business
Creates unique value that is shareable
Decide what portion of your tool can be easily made into a microsite. Research what is often sought after in your industry.
Build your tool, but make sure to include an e-mail prompt and the main logo of your SaaS brand.
Case Study: This unique writeup by Lauren Hallden for RJMetrics
#4 - Target Competitor Keywords
A quick SEO boost
Targeting a highly convertible audience
Increasing your brand footprint within an industry
Know your competitors. Write articles on how your tool compares to them.
You can even promote them in AdWords for extra brand awareness
Case Study: This guide by AdEspresso
#5 - Write Useful Content
Authority Content is Highly Shareable
Reach Audiences in your Industry
Pick a topic in your industry that is interesting to people. Make sure it’s a topic that will help you showcase your authority experience. For example, at BAMF, we use cutting-edge growth hacking ebooks like the BAMF Bible to showcase our expertise.
Start posting! Medium, Reddit and LinkedIn are great ways to naturally boost your authority content.
Case Study: This study by Jamie Bailey
#6 - Use Visually Engaging Content (Think Infographics)
Serves as a stand-out PR Pitch
Attracts a wider audience
Increases content shareability
Showcase the biggest benefit of your business through highly visual or infographic content. (Example - CV Builder NovoResume showcasing their software benefits through visual content)
Use celebrity-driven reinforcement by targeting the infographic to be brand/celebrity-specific. Pitch it as content to PR Outlets in your industry.
Case Study: This unique study by Neil Patel for Mint
#7 - Use Webcomics to Your Advantage
A definite engagement booster
Create a unique and simple style. Make sure the character of your comic falls in line with your buyer’s persona.Source: The Sysadman Diaries
Create content that showcases and makes fun of daily situations and struggles that your buyer’s persona might encounter.Source: Freshworks
Integrate the webcomic in your existing funnels. Source: FreshWorks
Case Study: An awesome case study by FreshWorks
#8 - Make YouTube SEO your Greatest Friend
Relatively Low SEO Competitiveness because video content is harder to create.
Boost your SE Rankings on Google as well (Video Results are often shown on the front page)
Highly Targeted Traffic
Ensure that you follow a step by step proven process.
Research your industry in a similar manner you would for your blog content marketing. Select the right topics for videos.
Use YouTube methodologies to build an engaging video for the platform (think infographic animations, video essays and similar)
Case Study: This case study by Techmangnate
#9 - Discounts? Of course!
Improve your customer base and conversions almost at an instant
Keep your churn rate at a minimum
Improves your overall customer growth
Calculate your ROI and LTV to determine the most lucrative discount you can offer.
Think seasonal and targeted.
Build out a discount campaign for returning customers.
Case Study: An amazing Case Study by Sixteen Ventures
#10 - Improve your Pricing Formula
Ensure that your marketing and sales foundation is up to par with business standards
Improves your conversion averages
Create a survey among your top customers and ones who haven’t subscribed to determine your value proposition and value perception.
Work to improve either your value proposition or value perception to reach a price value equilibrium.
Case Study: This case study by Price Intelligently
#11 - Launch a Referral (Affiliate) Program
Help OTHERS promote your business
Get numerous benefits once the program is running (brand footprint increase, SEO backlinks and more)
Build out a payment/referral tracking system
Create a promotional base kit for referrals (materials, case studies, brand books and anything relevant)
Build out marketing and promotional material. Ensure you run a campaign to promote your referral program
Case Study: This case study overview by Pladesk
#12 - Use YouTube Influencers to your Advantage
A relatively untapped niche (compared to Instagram influencers)
Relatively low cost with long-term benefits (especially if the videos created by the influencers are evergreen)
Decide your payment method (affiliate vs. payment per video or a combination of both)
Search YouTube for relevant industry influencers
Build out a sheet featuring information on the influencers.
- Channel Name
- Contact Information
- Price Per Video
Plan and start out your promotion
Case Study: This overview case study by Chrisian Gleitze
#13 - Create a Press Kit
Will serve you a multitude of purposes
Helps out in the PR Outreach process
Collect the necessary background information
- Info on the founders/founding team
- Previous PR Coverage
- Designs, Logos, Brand Guidelines
- Any applicable awards or certifications of the company
- Screenshots and Photos
Build out an Introduction Presentation that summaries the benefits of your product. Make sure to include any relevant contact info.
Build out the press kit and put it on your website.
Case Study: This overview case study by Prezly
#14 - Cross-Promote with Relevant Businesses
Tap into an existing customer base
A win-win scenario that might be highly affordable for your business
Research what other SaaS and relevant software your customer base is using
Build out your value proposition and campaign proposal
Contact the marketing departments of those businesses and build out a campaign
Case Study: This case study by Hired.com
Houston Golden is the Founder & CEO of BAMF, where he led the company from $0 to $3M+ in revenue in its first two years and has built a proven process for turning clients into LinkedIn Influencers through viral content that has generated over 300M+ organic views. He enjoys yoga, running and surfing, along with playing his ukulele and dreaming of new business ideas and being a father is his favourite.