mmToolParts.com is a family company that has served the power tool, construction and woodworking communities for more than 75 years. They offer a huge inventory of tool parts, accessories, power tools and woodworking and construction equipment – distributing this range globally.
They also pride themselves on the company’s deep experience and superior customer service, with their motto being “big time experience, small town service.”
The company’s website was built on a very outdated platform and this was in desperate need of modernization. But unlike most modernization projects, this was complicated by the fact they have over 500,000 products available to buy and a lot of existing web traffic to handle.
The marketing team also lacked insight into visitor and customer behavior, so the site suffered from lower conversion rates than would be expected.