How DevSquad helped Swell develop their customer experience software & reach 700% more customers

Overview

The SaaS industry

Swell helps businesses connect with their customers by measuring NPS, collecting reviews, and monitoring customer satisfaction with one simple tool. With no in-house development team, Swell outsources developers to write its code and bring its product to life.
“There isn’t another development team out there that can deliver what DevSquad delivers. They’re responsive, communicative, and the final product they create will give you the results you want.”
-Drew Sparks, CEO of Swell

Challenge

Other developers lacking scaling & communication

A good development team can be hard to find, as Drew Sparks, Swell’s CEO, learned firsthand. A local team based in Utah and another team abroad proved unable to scale to the needs of his growing company.

Both teams also suffered from a lack of communication and transparency. Drew’s team would hand over work in two-week sprints, only to be in the dark as to what their development teams were accomplishing.

Ultimately, Drew was forced to look for another solution. He found DevSquad.

Solution

A transparent, hands-on approach to software development

The difference between DevSquad’s approach to software development and Swell’s previous vendors’ was night and day. Not only did DevSquad have a crystal clear process and approach to development, but they also took a proactive role in planning and roadmapping the software to accomplish Drew’s goals.

DevSquad’s developers also maintained constant communication. Drew always knew what they were working on, and remained apprised of every change, delay, and development. Bug fixes and quick improvements were never an issue—Drew knew he could always count on DevSquad.

“DevSquad does everything they can to ensure our product is flawless with every single sprint. They take ownership of our product, and they want us to succeed just as much as we want to succeed.”
-Drew Sparks, CEO of Swell

Result

More versatile & efficient customer insight software

DevSquad’s hands-on approach to product development has instilled Drew with a deep sense of trust in their expertise. He knows his product is in good hands and that they’ll do everything they can to perfect it. 

As a result of their hard work and dedication, the product offering is now more efficient both for his team and his users. Not only that, but they’ve been able to market their product to more verticals than ever before, and their pipeline has more than doubled in only three weeks.

“We’ve been able to get in front of more customers than ever before with our new product offering. Our pipeline has doubled since launch.”
-Drew Sparks, CEO of Swell

You Bring the Idea, We Bring the Process & Expertise

>