How DevSquad Helped Swell Develop Their Customer Experience Software & Reach 700% More Customers

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Case Study



After two development firms were unable to provide a product up to Swell’s standards, the team needed to find a new partner. They were looking for high-quality development, fully managed processes, and transparent communication throughout in order to build the best customer insight platform.


The SaaS industry

Swell helps businesses connect with their customers by measuring NPS, collecting reviews, and monitoring customer satisfaction with one simple tool. With no in-house development team, Swell outsources developers to write its code and bring its product to life.


Other developers lacking scaling & communication

A good development team can be hard to find, as Drew Sparks, Swell’s CEO, learned firsthand. A local team based in Utah and another team abroad proved unable to scale to the needs of his growing company. Both teams also suffered from a lack of communication and transparency. Drew’s team would hand over work in two-week sprints, only to be in the dark as to what their development teams were accomplishing. Ultimately, Drew was forced to look for another solution. He found DevSquad.

There isn’t another development team out there that can deliver what DevSquad delivers. They’re responsive, communicative, and the final product they create will give you the results you want.
Drew Sparks
CEO of Swell
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A transparent, hands-on approach to software development

The difference between DevSquad’s approach to software development and Swell’s previous vendors’ was night and day. Not only did DevSquad have a crystal clear process and approach to development, but they also took a proactive role in planning and roadmapping the software to accomplish Drew’s goals. DevSquad’s developers also maintained constant communication. Drew always knew what they were working on, and remained apprised of every change, delay, and development. Bug fixes and quick improvements were never an issue—Drew knew he could always count on DevSquad.

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More versatile & efficient customer insight software

DevSquad’s hands-on approach to product development has instilled Drew with a deep sense of trust in their expertise. He knows his product is in good hands and that they’ll do everything they can to perfect it.

As a result of their hard work and dedication, the product offering is now more efficient both for his team and his users. Not only that, but they’ve been able to market their product to more verticals than ever before, and their pipeline has more than doubled in only three weeks. Key skills DevSquad offered

Key skills DevSquad offered

Ball Circles
Product Strategy
Product Management
Sprint Planning
Expert Development
Transparent Communication
Quality Assurance