How ParentPulse Went to Market in 4 Months with DevSquad.
ParentPulse is a survey and parent experience platform for Christian schools. It offers survey questions, NPS ratings, experience benchmarks, and other insights to help schools gauge parent satisfaction, increase retention, and plan for the future.
Go-to-market launch in under 4 months
Successfully bootstrapped business
Strategic product roadmap and new future development
Ryan Emerling was looking to build a SaaS product for the first time.
He searched for help in Google and found DevSquad. His core goal for version 1 of his product was to provide a ton of value to Christian schools without having to pack it full of features. Ryan wanted to get something to market quickly, gauge customer response, and drive revenue.
Ryan partnered with DevSquad on our design sprint process to narrow down the product strategy and design.
Through collaborative workshops, rapid prototyping, user testing, and iterative design, we nailed down the most strategic version 1. Then we set to work on product development, using Laravel to build a product that is lightweight, scalable, and modular.
We launched the MVP of ParentPulse in under 4 months.
Since then, Ryan has been able to bootstrap a profitable business. We’re maintaining product quality and adding new features using our dual-track agile process. We run discovery sprints to vet new features with real user testing concurrently with development sprints to upgrade the product.
With product strategy, design, and development under one roof, Ryan can keep costs under control while continuing to add value that improves customer lifetime revenue.
INNOVATIVE BUSINESSES TRUST DEVSQUAD