Startup

Scaling up the Smart Way

How do you scale up? Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently.
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How to Recruit Expert Advocates for Your Brand

For me to believe you, I need to see social proof. And not just any social proof will do. I’m looking for expert advice. That’s what Tom Stockham, CEO of ExpertVoice, has created for hundreds of thousands of expert advocates for over 500 brands. These experts are not being paid for their advocacy, but they do get specialized instruction or access to products before the general public does.
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Why High Friction Could Be The Reason Your Product Isn’t Taking Off

Humans are always looking for the path with the least amount of friction. It’s just how we’re wired. And the same goes for products and apps we use. We want things to feel intuitive, natural, and smooth. Chuck Elias is the CEO & Co-founder at Sciensio where they train AI chatbots to interact with customers.
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