Category: SaaS

SaaS Business Model: Pros & Cons Plus How to Optimize

Whether you already have a SaaS product or are considering building one, you need to study SaaS business models as much as possible. It’s a rapidly changing industry and what was once taken for granted just a couple years ago (that SaaS companies make revenue from selling subscriptions) is now not the whole story.SaaS companies can also increase revenue by selling services or charging extra for premium onboarding and ongoing support.Yes, subscription-based revenue still forms the backbone of most SaaS business models, but there’s still much to learn about the pricing strategy for subscriptions as well as additional, creative ways to add revenue.In...

8 Ways a SaaS API Can Increase Revenue

Ways to increase revenue with a SaaS API
A SaaS API can increase revenue by offering your customers additional functionality at a price they can’t refuse. In this post, we’re exploring API as a product and sharing examples of the types of SaaS APIs that can add revenue. Revenue-generating APIs go above and beyond to meet the needs of your highest paying customers, whether those are large enterprises who need your product to communicate with their full suite of software or agencies who rely on your product to satisfy their clients. What is a SaaS API? A SaaS API is a set of functions or procedures that allow a SaaS product’s data to be accessible by other devices or systems, typically by other ...

How to Build Your SaaS Growth Strategy Into Your Product

“If you build it, they will come.” Entrepreneurs have since debunked this myth. If you build it, you will still have to market it… That would be a truer quote, but maybe not as catchy. In the past 5 - 10 years however, the SaaS industry is proving the old saying to be at least partly true. Your SaaS growth strategy can rely heavily on your product.Getting your product to sell itself isn’t something that can be strategized after your product’s launch. Instead, you need to build this sort of growth into your product. Of course, you’ll still need to do multichannel marketing, but when you have a product that is designed for growth, you’ll get better results ...

How to Vet Your SaaS Ideas Before You Build

You’ve got a handful of potentially great SaaS ideas, and one of them has been keeping you up at night. You’re ready to vet these concepts to determine if any of them are worth the rollercoaster ride of entrepreneurship.Sitting in a room talking to yourself or ticking off a checklist is NOT the way to vet any business idea, especially SaaS, where the focus is on solving problems.In this post, we’ll give you a step-by-step process on how to vet your ideas like a seasoned entrepreneur...
Advice for Startups SaaS

Sell What They Need, Not What You Think They Need

What do you do when your mentor tells you in the nicest, most Canadian way possible that your business sucks?When you’re making no headway, even though you’re hustling so hard you’re never at home and your girlfriend calls you the ghost of dirty dishes?Collin Stewart, cofounder of Predictable Revenue and host of the Predictable Revenue podcast, went from zero to $40,000 a month of recurring revenue. And he wants to share his lessons with you.Stewart’s product was floundering, but he wondered if the software built to run his internal business would be of interest to the outside market. He did a ton of customer research.He found 10 clients ...
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