Software Development Projects

Scaling up the Smart Way

How do you scale up? Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently.
Continue

How to Recruit Expert Advocates for Your Brand

For me to believe you, I need to see social proof. And not just any social proof will do. I’m looking for expert advice. That’s what Tom Stockham, CEO of ExpertVoice, has created for hundreds of thousands of expert advocates for over 500 brands. These experts are not being paid for their advocacy, but they do get specialized instruction or access to products before the general public does.
Continue

Guaranteed SaaS Sales: Distribution-First Product Strategy

If you’re developing SaaS products, you may be doing it wrong, according to Toby Scammell, founder of Womply. Scammell believes in a distribution-first product strategy. With a distribution first strategy, getting your product into the hands of the most customers is paramount.
Continue