The Role of Marketing in Product Development

DevSquad BlogHeader Role of Marketing in Product Development v1

6 min read In many organizations, product development and marketing are two completely separate entities. They operate as silos, unaware of each other’s goals, methodologies, and key metrics. Often, marketing doesn’t become aware of new products and features until the product team has already begun development, or worse, after it’s been shipped. Companies spend a lot of money […]