Sell What They Need, Not What You Think They Need

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< 1 min read What do you do when your mentor tells you in the nicest, most Canadian way possible that your business sucks? When you’re making no headway, even though you’re hustling so hard you’re never at home and your girlfriend calls you the ghost of dirty dishes? Collin Stewart, cofounder of Predictable Revenue and host of the […]

Scaling up the Smart Way

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< 1 min read   How do you scale up? Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently. “Simply adding people to a product team doesn’t help,” said Racki. Nor does the traditional waterfall (or bottleneck) approach where product designers come up with the ideas and hand it off […]

Ecommerce Software Development: How to Upgrade a Plane While It’s Flying

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< 1 min read   E-commerce sites live and die by their software. So what happens when you need to update it? It’s a lot like upgrading a plane while it is still flying. This is what Overstock.com does every two weeks according to Michael Finger, Overstock’s Director of Software Development in Marketing. Finger is always evaluating new technologies […]

How to Recruit Expert Advocates for Your Brand

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< 1 min read   It’s not that I don’t trust you but… For me to believe you, I need to see social proof. And not just any social proof will do. I’m looking for expert advice. That’s what Tom Stockham, CEO of ExpertVoice, has created for hundreds of thousands of expert advocates for over 500 brands.    These […]

Why High Friction Could Be The Reason Your Product Isn’t Taking Off

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< 1 min read   Humans are always looking for the path with the least amount of friction. It’s just how we’re wired. And the same goes for products and apps we use. We want things to feel intuitive, natural, and smooth. Chuck Elias is the CEO & Co-founder at Sciensio where they train AI chatbots to interact with […]

Why Pencil and Paper Are The Best Product Development Technology

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< 1 min read   A pen and paper may be the most important tech in your product development toolbox. That’s one of the insights we learned when we recently spoke with Robison Rogers, Product Manager over Weave’s Messaging Services, a communication platform serving small and medium sized businesses that helps make sure every time slot is filled. Rogers […]

Is Programmatic Advertising Right for Your Company?

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< 1 min read   Is programmatic advertising right for your company? We asked Jordan Bentley, founder of Clear RTB, a platform for advertisers, agencies, and media publishers that aims to streamline marketing and give advertising power back to businesses. Programmatic advertising is a market where publishers (web site owners, podcasts, event digital TV channels) provide real-time ad auctions. […]