Scaling up the Smart Way

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< 1 min read   How do you scale up? Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently. “Simply adding people to a product team doesn’t help,” said Racki. Nor does the traditional waterfall (or bottleneck) approach where product designers come up with the ideas and hand it off […]

Ecommerce Software Development: How to Upgrade a Plane While It’s Flying

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< 1 min read   E-commerce sites live and die by their software. So what happens when you need to update it? It’s a lot like upgrading a plane while it is still flying. This is what Overstock.com does every two weeks according to Michael Finger, Overstock’s Director of Software Development in Marketing. Finger is always evaluating new technologies […]

How to Recruit Expert Advocates for Your Brand

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< 1 min read   It’s not that I don’t trust you but… For me to believe you, I need to see social proof. And not just any social proof will do. I’m looking for expert advice. That’s what Tom Stockham, CEO of ExpertVoice, has created for hundreds of thousands of expert advocates for over 500 brands.    These […]

Why High Friction Could Be The Reason Your Product Isn’t Taking Off

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< 1 min read   Humans are always looking for the path with the least amount of friction. It’s just how we’re wired. And the same goes for products and apps we use. We want things to feel intuitive, natural, and smooth. Chuck Elias is the CEO & Co-founder at Sciensio where they train AI chatbots to interact with […]

Guaranteed SaaS Sales: Distribution-First Product Strategy

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< 1 min read   If you’re developing SaaS products, you may be doing it wrong, according to Toby Scammell, founder of Womply. Womply serves more than 150,000 small businesses around the country with reputation management, marketing automation, business intelligence, CRM, and payment processing solutions. Scammell believes in a distribution-first product strategy. With a distribution first strategy, getting your […]

6 Ways to use Data and Process to Get Better Sales Results

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< 1 min read   It’s a simple formula: Better processes + leveraging available data = better sales results. But where is the roadmap to get there? Scott Smith is the CEO at Launch Leads where they help companies scale faster and efficiently through the use of their multi-channel solution.   Here are 6 ways Scott and his team […]

Save Time and Money on Building Management

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< 1 min read   If you own commercial real estate, have you ever wanted your properties to have a “check engine” light to warn you before trouble happens? Just like owning a car, forgetting or neglecting to build maintenance and management can lead to disaster. Our recent podcast guest, Miguel Ramos of Limble CMMS, has software that will […]

How To Make Your Startup Idea a Reality

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3 min read   If you think creating a startup sounds crazy, how would you like to lead two at the same time? That’s what Christopher Schlierman is doing with his startups Rentie and Nihlo.

How To Increase Conversions In Your SaaS Marketing

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5 min read   Is your SaaS marketing hurting you more than it’s helping you? According to Duane Brown, Founder and Head of Strategy of Take Some Risk (a marketing firm that helps eCommerce companies improve CRO and scalability), the answer is probably yes… 

1 Simple Concept to Align Business and Tech Development

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5 min read It’s in our nature to pushback against the things we don’t inherently understand, and that pushback is a sad reality for many businesses attempting to align business and tech development. Uniting teams can be a surprisingly polarizing issue, but I think Occam’s razor can give us all a little bit of hope. Meaning, if you […]