Blog

With the median annual churn rate for businesses making under $10 million in ARR at 20%, you might be wondering how to add additional revenue. Reducing churn isn’t the only answer. Sometimes, SaaS businesses simply need to make more money. In this post, we’re showcasing 7 different SaaS revenue streams....

Software as a Service or SaaS refers to when software is licensed on a subscription basis to users. Hubspot, Mailchimp and Box are just a few examples of this and, to say the least, it has proven to be a successful business model while revolutionizing the way many run their...

Keeping track of important SaaS metrics requires some upfront investment in data collection and analytics, but the results are obvious. Armed with the right metrics, you can make better decisions. In this post, we’re not only covering the top metrics, we’re also showing you what you can learn from them...

SaaS marketing is different from any other type of marketing because of the scalability of SaaS, the value that SaaS products provide, and the extreme importance of customer retention. Developing a quality SaaS product with a real market need is only the beginning.  The most successful SaaS companies have marketing...

Your software idea is a good one. You’ve done your research, validated the concept, and are ready to build. But hold on: are you really ready to throw your whole budget into development? For many entrepreneurs, the answer is no. That’s where MVPs come in.  Minimum Viable Products (MVPs) are...

There are a dozen different SaaS pricing models for you to choose from to fit your business. More than likely you’ll need to mix and match different pricing models together.   SaaS is cutthroat. When a software company grows at 20% annually, it still has a 92% chance of failing...

Follow these steps to building a SaaS product and you’ll increase your chances of developing a product that meets a real market need and stays on budget. Fail to follow these steps and you might find yourself in the SaaS horror story hall of fame. If you’re feeling wrongly optimistic,...

You don’t have to hit the billionaire club to have a successful, highly profitable SaaS product. SaaS companies in the $7.5M to $15M range are the fastest growing subset. And with its higher prices and more willing customers, B2B SaaS is where you want to innovate.  In this post, learn...

In our list of SaaS companies, we’re providing a ton of different products to inspire you. We’re covering not only market leaders like Adobe and Zoom, but also micro SaaS and fast-growing companies you might not have heard of.  Keep reading for our list of companies in the following categories:...

What are the top SaaS market trends that we can expect to see in 2020? Well, SaaS itself is trending.  As we can see from this Google Trends report, search queries for “SaaS” are going up and up. SaaS industry growth isn’t slowing. Companies spend an average of $2,884 per...

So you’re building a SaaS business. Today, we’re putting our hard-earned experience to work for you. Our CEO at DevSquad CEO of DevSquad has successfully exited a SaaS business and now helps established companies and startups alike to build SaaS products.  Meanwhile, as an experienced SaaS copywriter, I’ve learned a...

What is SaaS? SaaS stands for software as a service. A SaaS product is software that is sold as a recurring subscription and is centrally hosted by the software company, instead of hosted on a local computer. SaaS products can be accessed via web apps, mobile apps, and desktop apps....

SaaS is the largest segment of the public cloud services market, with global revenue generated by SaaS companies expected to reach $113 billion by 2021. It’s an exciting time with plenty of untapped potential. Companies with $7.5 to $15 million in annual recurring revenue (ARR) are among the fastest growing. ...

Whether you already have a SaaS product or are considering building one, you need to study SaaS business models as much as possible. It’s a rapidly changing industry and what was once taken for granted just a couple years ago (that SaaS companies make revenue from selling subscriptions) is now...

A SaaS API can increase revenue by offering your customers additional functionality at a price they can’t refuse. In this post, we’re exploring API as a product and sharing examples of the types of SaaS APIs that can add revenue.  Revenue-generating APIs go above and beyond to meet the needs...

8 min read “If you build it, they will come.” Entrepreneurs have since debunked this myth. If you build it, you will still have to market it… That would be a truer quote, but maybe not as catchy. In the past 5 – 10 years however, the SaaS industry is...

8 min read You’ve got a handful of potentially great SaaS ideas, and one of them has been keeping you up at night. You’re ready to vet these concepts to determine if any of them are worth the rollercoaster ride of entrepreneurship. Sitting in a room talking to yourself or...

< 1 min read What do you do when your mentor tells you in the nicest, most Canadian way possible that your business sucks? When you’re making no headway, even though you’re hustling so hard you’re never at home and your girlfriend calls you the ghost of dirty dishes? Collin...

< 1 min read   For people who eat, sleep, and breathe Silicon Valley, it’s easy to acquire a valley-centric viewpoint. But as a recent guest on our podcast reminded us, “intelligence and expertise do not have a zip code.” Priyanka Sharma is the Director of Alliances at GitLab and...

< 1 min read   How do you scale up? Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently. “Simply adding people to a product team doesn’t help,” said Racki. Nor does the traditional waterfall (or bottleneck) approach where product designers...