Womply serves more than 150,000 small businesses around the country with reputation management, marketing automation, business intelligence, CRM, and payment processing solutions.
Scammell believes in a distribution-first product strategy. With a distribution first strategy, getting your product into the hands of the most customers is paramount.
Rather than creating eye-catching (but seldom-used) features that demo spectacularly well to investors or enterprise customers, Womply focused automating processes because saving time is a sellable feature that all small business owners want.
There is so much in this episode including how chasing engagement KPIs can kill your company and more.