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Importance Of Great UI/UX Design For Your SaaS Product

Importance Of Great UI/UX Design For Your SaaS Product

Software-as-a-Service or SaaS is a licensing model used in the software industry. Users can obtain access via a subscription, and the software is housed externally. Clients often connect to external servers with a web browser to utilize it. As a result of externalizing the program, hard drive space requirements are...
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A Guide to Iterative Process in Product Development [+ Expert Tips]

A Guide to Iterative Process in Product Development [+ Expert Tips]

In both the SaaS world and consumer products, product iterations are par for the course. You launch something and you make it better and better. But what does it really mean to iterate? And how you can develop future product iterations that will continue to win over customers? In this...
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19 Agile Project Management Steps, Tools, & Templates

19 Agile Project Management Steps, Tools, & Templates

Agile project management differs from waterfall project management in that it breaks projects down into smaller sprints. Project managers will still work with stakeholders to define requirements and create the project scope before diving into the work.
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The Complete Guide to Understanding Product Value

The Complete Guide to Understanding Product Value

Have you noticed that some products take off like wildfire and others fail no matter the marketing budget? It all comes down to product value. Whatever the industry, product value always wins. Slack provided a faster, more organized way to communicate with colleagues virtually, Spanx offered the tummy control without...
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Guide to Project Scope Management for Project & Product Managers

Guide to Project Scope Management for Project & Product Managers

Project scope management is the process of keeping a project moving successfully towards its end objective—while ensuring all of the associated tasks remain within scope.
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How To Interview a Product Manager

How To Interview a Product Manager

Whether you're the owner of a start-up building a new software product from scratch or an established business with several successful launches under its belt, chances are you'll need a product manager. This is the person who will oversee every step of your project—from ideation to delivery to analytics—altering the...
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SaaS Company Marketing: Successful Welcome Email Design

SaaS Company Marketing: Successful Welcome Email Design

What is a welcome email? How does it benefit a SaaS marketing strategy? What is a good welcome email example? We answer these here Welcome emails help start building a relationship with the customer as soon as they join your website or subscribe to it. In this article, we discuss...
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7 Famous SaaS MVPs and How They Launched

7 Famous SaaS MVPs and How They Launched

Every good idea has to start somewhere. The simpler and smaller the starting point, the better. When you launch a SaaS MVP quickly, you have the opportunity to not only collect feedback from users faster but to drive revenue too. Even the world’s top SaaS and tech companies had very...
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A Go To Market Strategy Explained in 7 Easy Steps

A Go To Market Strategy Explained in 7 Easy Steps

If you’re looking to create your go to market strategy or GTM strategy before your SaaS is fully developed then you’ve already made smarter choices than so many other founders. But no matter where you’re at in the launching process, these tips, common failures, and examples will help you learn...
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UX Audit: What It Is, Why It Matters & 6 Steps for Doing It Right

UX Audit: What It Is, Why It Matters & 6 Steps for Doing It Right

User experience (UX) audits are an essential part of any UX improvement project. You can’t fix what you don’t know is broken.  Considering that customer experience is now the key differentiator factor between competitors across all industries, your UX can literally make or break your company’s success during the design process.  In this...
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How To Create A User Persona to Develop Products That Delight Customers

How To Create A User Persona to Develop Products That Delight Customers

Like great actors getting into character to help make movies that viewers will love, product developers must think and feel like their target users to create products their customers love.  Let's take Tom Hanks, for example. He has acted in at least 83 movies, from Forrest Gump and Cast Away...
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How to Hire A Great Product Manager (+ 6 Expert Interview Tips)

How to Hire A Great Product Manager (+ 6 Expert Interview Tips)

If you're a founder, often the head of product is you. But if you're looking to hand over the reins or expand this area into a department—because your business and responsibilities need your attention elsewhere—you need to hire a product manager. Product managers are the heart of product management systems,...
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7 Product Management Examples to Better Understand Why You Need the Method

7 Product Management Examples to Better Understand Why You Need the Method

Even if you feel confident in understanding the product management function, do you know when to use product management as a solution and what it means to successfully execute those strategies? Understanding how product management affects your business can take its product-making to the next level. In this article, we'll:...
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14 Product Management Tools to Build Better Products in 2022

14 Product Management Tools to Build Better Products in 2022

Tools are one of the many qualities that differentiate us from animals—using them, devising them, and improving them. They make our lives easier, fix broken items, and even make better products. But as Wallace D. Wattles, American New Thought writer and author of The Science of Success, puts it, "It...
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12 Best Toptal Alternatives for Hiring Developers in 2022

12 Best Toptal Alternatives for Hiring Developers in 2022

Recruiting the right people typically takes a lot of time and money, especially for many different tech roles. Toptal is an exclusive freelance network for many roles, such as software developers, designers, and product managers. It is one of the most popular ways to find top freelance talent, but there...
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What is Digital Product Management, and What Does a Successful Process Look Like?

What is Digital Product Management, and What Does a Successful Process Look Like?

What's your favorite mobile app? Ever wonder how that app got made? Of course, designers and developers produced the finished product. But who made the decisions about its features and functions? The process that brings digital products from idea to market is called digital product management (DPM). The people who...
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How Winning Businesses Hire Remote Developers: A Step-by-Step Guide

How Winning Businesses Hire Remote Developers: A Step-by-Step Guide

Learn how to hire remote developers with this quick step-by-step guide for startups to entrepreneurs.
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How to Choose a Product Development Company

How to Choose a Product Development Company

A product development company will act as your partner in the complicated process of developing a brand new product. The team should help with strategy, market research, product testing and validation, and building new iterations until the product is perfect.  Product development looks very different for SaaS companies than it...
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65 SaaS Statistics and Trends for 2022

65 SaaS Statistics and Trends for 2022

Software as a Service or SaaS refers to when software is licensed on a subscription basis to users. Hubspot, Mailchimp and Box are just a few examples of this and, to say the least, it has proven to be a successful business model while revolutionizing the way many run their...
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The Product-Led Growth Guide for New SaaS Products

The Product-Led Growth Guide for New SaaS Products

The product-led movement is just getting started. There are still so many workflows and processes that smart product-led entrepreneurs can reinvent. Outdated software is being cast aside for customer-centric SaaS. And even SaaS categories that were disrupted in the early 2000s are now being overshadowed by next-generation SaaS companies.  But...
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