Blog

Whether you already have a SaaS product or are considering building one, you need to study SaaS business models as much as possible. It’s a rapidly changing industry and what was once taken for granted just a couple years ago (that SaaS companies make revenue from selling subscriptions) is now not the whole story.SaaS companies can also increase revenue by selling services or charging extra for premium onboarding and ongoing support.Yes, subscription-based revenue still forms the backbone of most SaaS business models, but there’s still much to learn about the pricing strategy for subscriptions as well as additional, creative ways to add revenue.In...

A SaaS API can increase revenue by offering your customers additional functionality at a price they can’t refuse. In this post, we’re exploring API as a product and sharing examples of the types of SaaS APIs that can add revenue. Revenue-generating APIs go above and beyond to meet the needs of your highest paying customers, whether those are large enterprises who need your product to communicate with their full suite of software or agencies who rely on your product to satisfy their clients. What is a SaaS API? A SaaS API is a set of functions or procedures that allow a SaaS product’s data to be accessible by other devices or systems, typically by other ...

“If you build it, they will come.” Entrepreneurs have since debunked this myth. If you build it, you will still have to market it… That would be a truer quote, but maybe not as catchy. In the past 5 - 10 years however, the SaaS industry is proving the old saying to be at least partly true. Your SaaS growth strategy can rely heavily on your product.Getting your product to sell itself isn’t something that can be strategized after your product’s launch. Instead, you need to build this sort of growth into your product. Of course, you’ll still need to do multichannel marketing, but when you have a product that is designed for growth, you’ll get better results ...